Senior Digital Product Manager

Join Our Team at HuFriedyGroup – Innovating Excellence in Dental Instrument Manufacturing HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. To help dental professionals be The Best in Practice, HuFriedyGroup provides a unique combination of world class products, value-added services, clinical education, and dental community platforms that result in superior clinician performance and enhanced safety for dental professionals and their patients. Working at HuFriedyGroup is so much more than a job, as every employee has a part in driving and supporting the organization’s inspirational vision to be a global force in advancing dental performance through Best-In-Practice dentistry that improves lives around the world. About the job HuFriedyGroup is creating a new Senior Digital Product Manager role dedicated to our Dental Service Organization (DSO) customer segment. DSOs are among the fastest-growing and most strategically important customers in dentistry, and they buy, operate, and measure value differently than independent practices: through multi-location parent/child account hierarchies, centralized procurement, contract pricing, and system-to-system integration. This individual will own the roadmap for implementing digital solutions for DSO customers, which may include eProcurement, eCommerce, DSO portals, and DSO-specific digital service offerings. This is a foundational role: there is no DSO digital roadmap today. The right person will immerse themselves in the business, learning how HuFriedyGroup serves DSOs and how DSOs operate, while building a backlog of digital opportunities that evolves into a living DSO roadmap. The work is agile and iterative, not linear: this role will launch near-term proofs of concept and pilots to learn quickly, pivot based on what is learned, and keep driving toward longer-term outcomes at the same time. The role reports to the Director, Digital Solutions Management. This Senior Digital Product Manager will own the end-to-end product lifecycle from discovery and prioritization through delivery and optimization, working closely with Strategic and National Accounts, Commercial Excellence, Customer Care, Enterprise Technology, and external partners. They will develop a deep understanding of how DSO corporate teams (procurement, supply chain, operations, and clinical leadership) and the practices beneath them work, and use data, experimentation, and AI-enabled approaches to inform decisions. Success in this role requires strong B2B product judgment, fluency in enterprise account structures and integration patterns, and the ability to translate complex commercial and clinical workflows into clear, scalable solutions aligned with HuFriedyGroup's premium brand and long-term digital strategy. Responsibilities Shaping the DSO Roadmap Owns the DSO digital roadmap and backlog, building it from the ground up and continuously evolving it as the business, customers, and learnings change Builds a working understanding of the DSO segment, including how DSOs are structured, how they buy, and how corporate and practice-level teams work, through ongoing discovery with DSO customers, Strategic and National Accounts, Commercial Excellence, Customer Care, and Operations Captures and evaluates digital opportunities across eProcurement, eCommerce, DSO portals, and DSO-specific digital service offerings, assessing customer value, business impact, feasibility, and effort Balances near-term proofs of concept and quick wins with longer-term platform outcomes, pursuing both in parallel rather than in sequence Uses evidence from pilots, experiments, and customer feedback to validate, reprioritize, or pivot, and is willing to stop work that isn't delivering value Brings clear recommendations and tradeoffs to the Director, Di…

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