SaaS Enterprise Global Media Marketing- NY
DXC TechnologyJob Description: DXC Technology is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change with speed. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry-Specific Software Solutions, DXC modernizes, secures, and operates some of the world's most complex technology estates. People in Corporate Functions make DXC a well-run and high-functioning organization. Each team contributes to DXC's success and each individual delivers world class service and has opportunities to grow and learn DXC Technology is looking for a Manager, Global Brand Media to help plan, manage and optimize the paid media supporting our global brand strategy and campaigns. Working as part of the Global Brand team, this role will be DXC's day-to-day media lead, partnering closely with our Senior Manager, Brand Creative & Campaign Strategy, internal Creative Studio, digital and analytics teams, and external media agency. About The Role : The Media Manager will translate campaign objectives into effective media strategies across channels, audiences and markets, ensuring that DXC reaches the right enterprise decision-makers in the right environments and that our media investment is continuously measured and optimized. This person will connect strategy to activation : managing agency plans, media budgets, audience and channel recommendations, creative media requirements, launch readiness, campaign performance and optimization. The role requires someone who understands sophisticated B2B media but also enjoys the operational detail required to get campaigns into market successfully. What You´ll Do Media strategy & planning Translate DXC brand and campaign objectives into integrated paid-media plans. Support development of the annual and campaign-specific media strategy across global markets. Recommend the appropriate channel mix across premium video/CTV, business media, digital publishing, programmatic/display, LinkedIn, YouTube, audio, partnerships and account-based media. Help define the role of media across awareness, preference, consideration and account engagement . Develop audience strategies across senior business decision-makers, technology leaders, priority industries and strategic accounts. Connect broad brand media with vertical, ABM and retargeting activity to create a coherent audience journey. Media agency management Serve as the day-to-day lead for DXC's external media agency. Develop clear agency briefs in partnership with the Brand team. Review and challenge agency recommendations across audience, channel mix, geography, investment, reach, frequency and timing. Manage weekly agency status, optimization and performance reviews. Ensure clear ownership between agency-managed and DXC-managed media. Track agency deliverables, media commitments and key campaign milestones. Escalate investment, delivery or performance risks where appropriate. Media investment & budget management Maintain a clear view of media budgets, allocations and commitments. Track investment by market, audience, channel, publisher and campaign. Partner with the agency and internal teams to identify opportunities to reallocate investment based on performance. Support evaluation of publisher partnerships and new media opportunities. Ensure investment decisions can be clearly explained to Brand leadership. Partner with Finance and Procurement on media-related budget and commercial processes. Campaign activation & creative coordination This is where I would make the partnership with Siobhan very explicit. Translate approved media plans into clear creative requirements, formats, specifications and delivery deadlines . Brief Siobhan and the Creative Studio on what media requires, while Siobhan retains ownership of the creative response. Maintain visibility into med…