Product Marketing Manager - BioPharma, CRO & Custom Solutions

Who We Are: Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery. Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities, while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net-zero emissions by 2029. The Role: The Product Marketing Manager, BioPharma, CRO & Custom Solutions will communicate the value of CST's product portfolio and services to industry segments, including BioPharma and service providers such as CROs. Reporting to the Associate Director, you will carry out the go-to-market plan, positioning, and messaging for these segments and support the commercialization of CST's custom and customized services, including conjugation, mass spec services, format and buffer customization, and antibody discovery and engineering. Working closely with the Product Manager on your team and CST's Custom Solutions Lead, and drawing on hands-on experience with antibody-based products and services in an industry setting, you'll turn deep knowledge of BioPharma and CRO customers into clear messaging, sales tools, and campaigns tailored to the workflows, regulatory context, and procurement models these buyers work in. Reports To: Associate Director, Strategic Marketing – BioPharma, CRO & Custom Solutions Team: Works closely with the Product Manager on the BioPharma & CRO Solutions team and partners with the Custom Solutions Lead Segments Covered: BioPharma and CRO (Contract Research Organization) customers What You'll Do: Value Proposition & Messaging Develop positioning and messaging for CST's reagent portfolio and custom services that resonate with BioPharma and CRO buyers' workflows and priorities Build segment-specific value propositions that account for the regulatory context, quality expectations, and procurement models distinct to BioPharma and CRO customers Help set the metrics used to measure launch success, including adoption, customer feedback, and sales performance Campaigns & Content Plan and run campaigns that drive adoption of the portfolio and custom services among BioPharma and CRO buyers Work with MarComm and Channel Owners to create web, collateral, whitepaper, webinar, case study, and blog content that clearly communicates portfolio value to this segment Work with regional marketing teams to localize campaigns for market-specific needs Bring voice-of-customer feedback into campaign plans to keep messaging relevant Sales & Distributor Enablement Build and deliver sales and distributor training, tools, and objection-handling and competitive guides so commercial teams can confidently position the portfolio and custom services Align marketing activity and sales strategy to improve lead generation, pipeline speed, and revenue growth Support distributors platforms with targeted resources and programs Custom Services Support Support the Associate Director and Custom Solutions Lead in commercializing CST's custom and customized services, including input on service packaging, pricing, and tiered service models Contribute market opportunity assessments and revenue projections to business cases for new portfolio additions and new custom capabilities Work with Operations and Product Management so product supply, service capacity, and delivery standards match what we communicate to customers Market & Customer Insight Run ongoing research, including voice-o…

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