Advancement Marketing Officer

About Queen's University Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more. We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society. Come work with us! Job Summary A Brief Overview Reporting to the Director, Advancement Marketing and Publications, within the Department of Strategic Engagement in Advancement, the Advancement Marketing Officer supports the planning, coordination, and execution of integrated marketing initiatives that advance Queen's University's alumni engagement, philanthropic and campaign priorities. Working collaboratively with colleagues across Advancement, faculties, and university partners, the Advancement Marketing Officer translates strategic priorities into coordinated marketing plans, projects and deliverables, applying strong organizational, creative, and project coordination skills to ensure timely, accurate, and high-quality execution. The position coordinates the development and production of campaigns, project timelines, creative assets, publications and marketing resources, ensuring consistent messaging, brand alignment, and a cohesive approach to external communications. The Advancement Marketing Officer also contributes hands-on creative expertise to development, adaptation, and refinement of marketing materials across digital and traditional channels. The Advancement Marketing Officer supports marketing operations, including coordinating with external vendors and suppliers, managing procurement processes, monitoring project budgets, and tracking marketing performance and audience engagement. The position also organizes and maintains marketing resources. These responsibilities include facilitating project prioritization, tracking deliverables, coordinating across teams, identifying opportunities to streamline processes, optimize resources, and improve operational efficiency. This position develops and implements communications strategies and plans that promote and profile events and programs. This position performs market research, reviews analytics, and recommends changes accordingly. This position also manages ongoing marketing and communications projects. Job Description What you will do Creates, implements and regularly updates communications, marketing and advertising plans that promote and profile events and programs. Provides input to assist staff with the development and implementation of communication plans and marketing strategies. Manages and executes communications and marketing projects. Performs qualitative and quantitative market research, including leading focus groups, assessing analytics, reviewing feedback and data, and recommending approaches. Writes articles, social media content, releases, briefing notes, speaking notes, key messages, Q&As, fact sheets, video content, and other materials. Develops suitable performance analytics for communications activities. Organizes electronic communications with external groups. Other duties as required in support of the department and/or unit. Required Education Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields. Required Experience More than 3 years and up to and including 5 years of experience. Experience developing and managing marketing plans considered an asset. Experience developi…

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