Traffic (User Acquisition) Team Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Traffic (User Acquisition) Team Lead based in Canada. Are you a data-driven performance marketing leader passionate about scaling user acquisition and building high-performing teams? This fully remote opportunity offers the chance to lead multi-channel growth strategies across paid search (PPC) and affiliate marketing in a fast-paced, technology-driven environment. You will combine strategic ownership with hands-on execution, optimizing acquisition budgets, improving campaign performance, and maximizing profitability across the entire marketing funnel. As a player-coach, you will mentor PPC and Affiliate Managers while remaining directly involved in campaign analysis, tracking infrastructure, and partner negotiations. You will use advanced analytics to strengthen attribution accuracy, identify traffic quality issues, and uncover new opportunities for scalable growth. This role is ideal for an analytical, commercially minded professional who thrives on accountability, experimentation, and measurable business impact while working with a globally distributed team. Accountabilities Team leadership and coaching: Lead, mentor, and develop PPC and Affiliate Managers, establish clear performance expectations, define KPIs, and create structured testing roadmaps that drive accountability and continuous improvement. Performance management: Conduct regular performance reviews, clarify individual responsibilities, monitor progress against objectives, and ensure team members maintain ownership of priorities and deliverables. Acquisition strategy and budget ownership: Develop and execute user acquisition strategies across PPC and affiliate channels, allocating and adjusting budgets based on campaign performance, customer acquisition costs, return on advertising spend, and lifetime value. PPC campaign optimization: Oversee paid acquisition activities, including keyword bidding, campaign structure, audience targeting, creative testing, account troubleshooting, and ongoing performance optimization. Affiliate marketing and partnerships: Guide affiliate acquisition strategies, negotiate commercially advantageous partnerships, evaluate partner economics, and identify opportunities to expand and diversify traffic sources. Growth channel development: Discover, test, validate, and scale new acquisition channels while assessing their profitability, sustainability, and contribution to overall growth objectives. Unit economics and forecasting: Monitor full-funnel conversion rates, customer acquisition cost (CAC), cost per acquisition (CPA), return on advertising spend (ROAS), customer lifetime value (LTV), and payback periods to evaluate performance and produce accurate weekly forecasts. Analytics and performance reporting: Analyze campaign and funnel data to identify trends, diagnose performance changes, uncover inefficiencies, and translate findings into actionable recommendations for growth. Tracking and attribution integrity: Maintain reliable tracking and attribution across platforms such as GA4, Mixpanel, and affiliate tracking systems, ensuring performance data is accurate and actionable. Traffic quality and fraud prevention: Identify and address click fraud, bot traffic, attribution hijacking, low-intent traffic, poor targeting, and other sources of wasted acquisition spend. Stakeholder communication: Provide transparent updates to adjacent team leaders and stakeholders on campaign results, budget allocation, risks, emerging opportunities, and changes to performance forecasts. Hands-on execution and troubleshooting: Remain actively involved in campaign mechanics, reporting, data investigation, and account optimization while balancing strategic leadership responsibilities. Process automation and experimentation: Improve reporting workflows, implement structured testing frameworks, and leverage automation and AI-powered…

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