Sr. Director, Merchandise

ABOUT US The North Carolina Courage , a member of the National Women’s Soccer League (NWSL), is seeking a Sr. Director, Merchandise to join our team. We hire people who help us work smarter, sharper, and more Courageous and this position plays a critical part in driving revenue, strengthening the brand, and deepening fan engagement. As a member of our Club, you will contribute to an environment grounded in our Operational Standards: Set the Standard. Own the Results. Lead the Club. We are looking for individuals who embody Integrity, Community, Accountability, Respect, and Excellence in everything they do and who are motivated to elevate the Courage through their work, attitude, and professionalism. Position Overview The Sr. Director, Merchandise is responsible for leading the organization’s merchandise business and developing a comprehensive strategy that drives revenue, strengthens the brand, and deepens fan engagement. This role owns the merchandise business from strategy and assortment planning through product development, purchasing, inventory management, gameday and retail operations, e-commerce and retail marketing, and performance analysis. The Sr. Director will balance commercial performance with brand stewardship, using consumer insights, market trends, and business performance to identify opportunities, optimize the merchandise portfolio, and deliver products and experiences that resonate with fans. This role requires a strategic, commercially minded leader who can move seamlessly between high-level business strategy and execution, anticipate market and consumer trends, build strong internal and external relationships, and create scalable processes that drive sustainable, long-term growth. The Sr. Director will serve as a strategic partner across the organization, connecting merchandise strategy to broader business objectives, fan experience initiatives, and brand priorities. This role reports to the Senior Vice President, Strategic Marketing Key Responsibilities Merchandise Strategy & Business Ownership Develop and lead the organization’s overall merchandise strategy, aligned with business, brand, revenue, and fan engagement objectives. Own merchandise revenue, margin, inventory, and profitability targets, using data and business insights to drive decisions. Analyze performance across product categories, channels, seasons, events, and customer segments to identify opportunities and risks. Develop annual and seasonal merchandise plans, including assortment, pricing, purchasing, inventory, promotional, and sales strategies. Establish scalable processes, tools, and reporting that improve business visibility, accountability, and decision-making. Evaluate the long-term business implications of merchandise decisions and build strategies that support sustainable, repeatable growth. Product Development & Assortment Lead the development of compelling merchandise assortments that reflect the organization’s brand, team, players, history, culture, and fan interests. Identify emerging consumer, fashion, sports, and lifestyle trends and translate them into relevant product opportunities. Develop product strategies across core, seasonal, premium, limited-edition, event, player, anniversary, and collaboration collections. Partner with creative and licensing teams to ensure products are differentiated, on-brand, and commercially viable. Identify opportunities for exclusive products, collaborations, local partnerships, and limited-edition releases that create demand and urgency. Develop and create inclusive sizing and women's-fit strategy for all product lines and collections. Retail & E-Commerce Oversee merchandise strategy across gameday retail, e-commerce, pop-ups, events, and other sales channels. Optimize assortment, pricing, placement, promotions, and inventory across channels based on customer behavior and performance. Partner with e-commerce and digital teams to improve the online shopping experience,…

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