Special Events Sales Manager

Hospitality Resorts Inc. is a privately-­owned hotel investment, development and management company that has been active in the Niagara, Ontario, hotel and restaurant industry for more than 40 years. HRI remains an innovative forward-thinking hospitality leader by offering best-in-class products, services, and amenities to ensure that every guest feels cared for, valued and respected. The Special Events Sales Manager is responsible for driving revenue through the proactive sourcing, contracting, and closing of social events, including weddings, elopements, rehearsal dinners, and private corporate dining functions. This role serves as the primary face of the property for prospective clients, turning inquiries into confirmed bookings while meeting or exceeding established sales quotas. Responsibilities Sales & Business Development: Proactively solicit new social and event business through networking, relationship building, industry events, and targeted outreach. Respond promptly to all inbound event inquiries (phone, email, web forms, third-party platforms). Conduct engaging, personalized site visits and property tours for prospective clients. Contracting & Financial Management: Prepare and present custom event proposals, menu selections, and contract agreements. Negotiate pricing, food and beverage minimums, rental fees, and contract terms in accordance with property yield management strategies. Secure signed contracts and initial deposit payments in accordance with financial policies. Consistently achieve or exceed monthly, quarterly, and annual individual revenue targets. Administrative & System Management: Maintain accurate sales pipelines and detailed client records within the CRM/sales management software. Track key sales metrics, conversion rates, and revenue forecasting to report monthly to the Director of Sales. Participate in sales pipeline meetings and revenue strategy sessions. Client Transition: Conduct formal, thorough event handoffs to the Special Events Coordinator once contracts are finalized and initial deposits are secured. Key Performance Indicators (KPIs) Monthly and annual sales revenue targets (Food, Beverage, Venue Rental). Inquiry-to-booking conversion rate. Lead response time (within 24 business hours) Qualifications Post Secondary Certification in Event Planning/Special Events preferred Minimum 3 years’ experience in Event Planning, Sales or a related field Experience with catering, procurement of merchandise/services, technical production, and pre/post-production of an event Proven ability to generate leads, negotiate pricing, and develop contracts for clients A proven track record managing and planning multi-faced, high profile, themed events Advanced skills in all Microsoft Office programs Exceptional decision making and organizational skills Demonstrated ability to manage multiple projects and meet priority deadlines Must be able to communicate effectively in English; written and verbal Must have flexible availability to ensure coverage of events Must be able to complete a Criminal Background Check to the hotel’s satisfaction. This job posting is not exclusive or exhaustive list of all job functions that a Special Events Sales Manager will be asked to perform from time to time. This list is only a sample; a Special Events Sales Manager may be required to perform other duties. Hospitality Resorts Inc. is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code. Hospitality Resorts Inc. will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require. Please note that this job posting reflects a currently vacant position for which we are actively recruiting. As par…

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