Senior Manager Enterprise Brand Strategy

It’s not a package. It’s a promise®. As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you . The places we go, the elements we brave, the promises we deliver – it’s all possible because of our people. So, whether you’re looking to build new skills, make an impact in your community, or inspire your team, we go there for you. About the Opportunity This is one of Purolator's most strategic marketing leadership roles.As Senior Manager, Brand + Strategy , you will shape the future of one of Canada's most recognized brands by leading enterprise brand strategy, marketing planning, governance, and performance. You will define the long-term direction of the Purolator brand, oversee brand architecture and portfolio management, support acquisition integration and future growth opportunities, and ensure marketing investments align with business priorities and measurable outcomes. This role sits at the intersection of brand strategy, customer insight, integrated marketing, creative excellence, and business transformation. You will translate enterprise priorities into actionable marketing strategies that drive growth and ensure consistency across campaigns, communications, sponsorships, customer experiences, and partnerships.Leading both the Manager, Marketing Strategy, Planning & Performance and Manager, Brand Marketing , you will provide the vision, governance, and leadership required to transform strategy into execution while building a high-performing marketing organization.This is a unique opportunity to influence enterprise strategy, shape an iconic Canadian brand, and establish the foundation for Purolator's next phase of growth. What You'll Lead Enterprise Brand Strategy & Growth Lead the long-term evolution, positioning, and governance of the Purolator brand to support growth, innovation, customer relevance, and market leadership. Key Responsibilities Own enterprise brand strategy, architecture, governance, and portfolio management. Define the role of the corporate brand across products, services, partnerships, and growth opportunities. Develop frameworks for innovation, acquisitions, portfolio expansion, and brand evolution. Establish brand standards, naming conventions, governance, and decision-making processes. Align brand strategy with growth, customer experience, and transformation priorities. Lead enterprise messaging, strategic narratives, positioning, and value propositions. Drive measurable improvements in awareness, trust, preference, loyalty, and brand equity. International Brand & Reputation Leadership Lead Purolator's international brand strategy to strengthen awareness, credibility, and trust in global markets. Key Responsibilities Define international brand positioning and growth roadmap. Identify priority markets, industries, audiences, and channels. Partner with Purolator International, Sales, and Corporate Communications to increase visibility within logistics, transportation, customs, and supply chain sectors. Leverage Purolator's Canadian leadership position to expand awareness and market opportunity globally. Ensure alignment between international initiatives and enterprise brand strategy. Marketing Strategy, Planning & Performance Own the integrated marketing strategy and planning process to ensure marketing activities drive business outcomes. Key Responsibilities Develop annual and multi-year marketing strategies aligned with corporate priorities. Translate business objectives, customer insights, and market opportunities into actionable plans. Drive alignment across brand, product, digital, communications, customer experience, sponsorships, partnerships, social media, events, and demand generation. Lead prioritization, budgeting, resource allocation, forecasting, and investment planning. Establish KPIs and performa…

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