Product Category Manager

Job Category: Sales, Marketing & Product Management Job Family: Product Management & Strategy Job Description: The objective of this position is to deliver year-over-year profit improvement (YOY) from Schreiber’s assigned product categories. The individual in this position will share strategic leadership for their category with the Vice President, as well as directly manage product groups within the category. This position requires a high level of teamwork and cross-functional leadership. Significant interaction is required with Sales, R&D, Engineering, Operations, Supply Chain, Finance, Creative Services and Insights. Key deliverables include developing Marketing Strategy Plans and Tactics that drive new Products, Packaging, Promotional Programs and Profitability targets for product groups. In addition, they will lead the overall direction of the Product Category with the Core Team. This individual will bring marketing disciplines to this role and put them into play within our customer brand and control brand strategies. The success of this position will be measured by YOY profitable growth with direct impact in the US as well as Global awareness. This position offers a flexible hybrid work schedule located at our Home Office in Green Bay, Wisconsin. The hybrid work schedule is 2 days onsite at Home Office and the remainder remote/working from home. About our Green Bay, WI Home Office: You’ll find lots to love in our beautiful home office in downtown Green Bay, Wisconsin. Our jeans-friendly environment has indoor and outdoor collaboration spaces, state-of-the-art R&D and sensory labs, culinary kitchens, a pilot plant, innovation center and more. Take advantage of outdoor workspaces. Sample and provide feedback on new products from our R&D team. Enjoy free coffee, soda and popcorn. Hit up a game of ping pong on your break. Or take a short walk to restaurants, breweries, the YMCA and a weekly farmer’s market on the scenic Fox River. You can even see Lambeau Field from our top floor. Relocation Benefits: Receive a $10,000 relocation bonus PLUS a generous relocation package if relocating more than 50 miles for this position. What you’ll Do: Develop and execute US Growth & Impact Plan for Product Category: Create strategic marketing plans intended to drive growth through delivered profit targets. This is done with consumer trends in mind, with an awareness of competitor activity and with a knowledge of Schreiber capabilities and competencies. Lead Core Team and work with Vice President on Category Cap-Ex plan. Oversee successful execution of marketing plans. Identify incremental opportunities to increase volume and profit (e.g., cost savings, new distribution, SKU rationalization, etc.). Execute key tactics: Launch new products by leading cross-functional teams toward stated objectives utilizing EPM method as needed. Evaluate packaging opportunities, identifying potential improvements (package sizes, single serve, environmentally friendly, convenience features, etc.) and leading the process of change. Establish target “pricing ranges” by product in conjunction with Category Pricing POD. SKU rationalization as necessary to improve Total Category VI. Work with sales to develop key customer presentations and support materials. Lead any necessary re-design initiatives with internal and/or external creative resources. Work effectively within the marketing team to aid in the success of brands and segments outside “line of sight” responsibilities. Leverage consumer insights: Utilize syndicated data to identify emerging consumer trends relative to products, sizes, flavors, etc. Recommend custom primary research that is timely, relevant and actionable. Develop presentations and selling aids that equip our sales partners with powerful selling stories. What you need to succeed: Bachelor’s degree in Marketing or Business with a Marketing emphasis. MBA preferred. 7+ years’ experience …

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