Meta Ads Specialist / Media Buyer (Remote – Canada Only)

Position: Meta Ads Specialist / Media Buyer Location: Remote – Must be based in Canada Type: Part-Time / Contract (Opportunity to Grow) About Us We're a creative and performance marketing agency specializing in Meta advertising for contractors, construction companies, and home service businesses. We help businesses generate qualified leads through paid advertising, creative strategy, video production, and campaign optimization. We're looking for an experienced Meta Ads Specialist / Media Buyer to take ownership of our client campaigns, manage performance, and continuously identify opportunities to improve results. This is not simply a role where you'll launch campaigns and leave them running. We're looking for someone who understands the relationship between creative, targeting, tracking, and performance, and can proactively make recommendations based on data. Key Responsibilities Meta Ads Management & Optimization Build, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram. Monitor campaign performance regularly and make data-driven adjustments. Manage campaign budgets, targeting, placements, and audience testing. Identify underperforming campaigns and proactively implement improvements. Monitor key metrics, including CPL, CTR, CPC, CPM, conversion rates, and lead quality. Troubleshoot campaign performance, delivery issues, and tracking discrepancies. Manage multiple client advertising accounts simultaneously. Creative Strategy & Testing Analyze creative performance and identify winning ads, hooks, messaging, and formats. Recommend new creative variations based on campaign data. Coordinate with our internal creative team to request revisions, new variations, and additional ad assets. Test different creative approaches, including video ads, B-roll creatives, testimonials, and static ads. Provide clear feedback on what creative is working, what isn't, and what should be tested next. Continuously improve campaigns through structured creative testing. Tracking, Pixels & Reporting Set up, manage, and troubleshoot Meta Pixels and Conversions API (CAPI). Understand conversion tracking, custom conversions, events, and attribution. Set up and verify tracking for landing pages, lead forms, and websites. Experience with Meta Events Manager and Google Tag Manager. Monitor tracking accuracy and troubleshoot discrepancies between platforms. Prepare clear, concise performance reports highlighting results, insights, and recommended next steps. Track campaign performance beyond clicks, with a focus on qualified leads and business outcomes. Requirements Must currently reside in Canada. Proven experience managing Meta Ads campaigns for multiple clients. Strong understanding of Meta Ads Manager, campaign structures, and optimization strategies. Experience running lead generation campaigns, preferably for local service businesses. Strong understanding of Meta Pixels, Conversions API, and conversion tracking. Ability to analyze campaign data and translate insights into actionable improvements. Experience with creative testing and performance-driven advertising. Strong organizational skills and attention to detail. Ability to work independently, meet deadlines, and manage multiple priorities. Excellent written and spoken English. Experience with GoHighLevel (GHL) is a strong asset. Communication & Availability We're a remote team, but communication and reliability are extremely important to us. Availability: Must have some availability between 9 AM–5 PM Eastern Time, Monday to Friday. You are not expected to work all 8 hours, but must be reachable and responsive during agreed-upon times. Communication: Must be proactive, responsive, and comfortable providing regular updates without being asked. Slack: Must be comfortable using Slack as our primary communication platform and responding to messages in a timely manner. Video Meetings: Must be comfortable joining video calls with your camera on for team meet…

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