Merchant and Commercial Strategy

About Comfrt: Comfrt is the fastest growing ecommerce brand built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle, we are obsessed with our customer and dedicated to building the ultimate comfort brand ecosystem. About the Role: Comfrt is seeking a strategic, analytical, and customer-focused Merchant & Commercial Strategy leader to drive the merchandising and commercial success of our product portfolio. This role owns merchandising strategy across assigned categories, including assortment planning, line architecture, category performance, inventory productivity, pricing, channel optimization, and financial performance. Partnering closely with Product Development and Design, this leader translates the product roadmap into commercially successful assortments that meet customer demand and achieve business objectives. In addition to merchandising, this role partners closely with Marketing, Creative, Planning, Finance, and eCommerce to lead the commercial strategy and go-to-market execution for new product launches. What You'll Do: Merchandising & Assortment Strategy Own the merchandising strategy for assigned product categories, including assortment planning, line architecture, SKU productivity, pricing, and seasonal product flow. Partner with Product Development to translate the product roadmap into commercially successful assortments that meet customer demand and business objectives. Develop category strategies that balance innovation, hero products, replenishment, and new product introductions. Optimize product assortments across DTC, retail, wholesale, marketplaces, and international channels. Commercial Strategy & Go-to-Market Lead the commercial strategy for product launches, partnering closely with Marketing to develop go-to-market plans that maximize customer engagement, conversion, and revenue. Develop commercial product briefs that define customer value propositions, hero products, pricing strategy, launch sequencing, and key selling messages. Collaborate with Product, Marketing and Creative on product storytelling, campaign priorities, launch calendars, and promotional strategies. Ensure every product launch is supported by a cohesive merchandising, marketing, and channel strategy. Business & Financial Ownership Own category performance, including sales, gross margin, inventory productivity, turns, sell-through, markdown risk, and profitability. Partner with Planning and Finance on inventory investment, forecasting, pricing architecture, retail positioning by market, and promotional cadence. Analyze business performance, customer insights, and competitive trends to recommend assortment, pricing, and commercialization strategies. Channel & Customer Strategy Develop channel-specific assortment and merchandising strategies that optimize performance across all customer touchpoints. Partner with eCommerce to improve digital merchandising, product presentation, category navigation, and conversion. Recommend product positioning and assortment strategies by channel, geography, and customer segment. Cross-Functional Leadership Serve as the commercial partner to Product Management throughout the product lifecycle. Collaborate closely with Product, Planning, Finance, Marketing, Creative, eCommerce, Retail, and Operations to ensure successful product launches and category performance. Translate customer feedback, sales data, returns, and market trends into actionable recommendations that improve future assortments and commercial strategies. Who You are: 7+ years of merchandising, category management, or commercial strategy experience within a high-growth apparel, footwear, home, or consumer products business. Proven success developing assortments, driving category growth, and managing product performance across multiple sales channels. Strong experience in assortment planning, retail math, inventory management, pricing strategy, margin optimization, and financial anal…

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