Media Buyer / Digital Advertising Manager

Job Summary We are seeking a dynamic and results-driven Media Buyer / Digital Advertising Manager to lead our digital marketing initiatives. In this role, you will strategize, execute, and optimize paid advertising campaigns across multiple platforms to maximize ROI and brand visibility. Your expertise in media buying, market research, and analytics will drive targeted campaigns that reach the right audiences at the right time. This paid position offers an exciting opportunity to influence our digital presence and grow our market share through innovative advertising solutions. Duties Develop comprehensive media buying strategies aligned with marketing goals, focusing on performance marketing and digital campaign objectives. Manage end-to-end paid advertising campaigns across platforms such as Google Ads, Facebook Advertising (Meta Ads), and programmatic media channels. Conduct thorough market research and audience analysis using tools like Nielsen and web analytics reporting to identify optimal target segments. Negotiate with media vendors and ad delivery systems to secure competitive rates and placements, ensuring efficient use of the marketing budget. Monitor, analyze, and report on media performance metrics to optimize campaign effectiveness using marketing analytics and media performance analytics tools. Collaborate closely with creative teams to develop compelling ad content for social media advertising campaigns and online advertising initiatives. Oversee digital marketing budget management, ensuring campaigns stay within allocated budgets while maximizing reach and engagement. Skills Proven experience in media buying, planning, and executing social media advertising campaigns across platforms like Meta Ads, Google Ads, and programmatic channels. Strong understanding of performance marketing principles, paid search marketing, and online advertising strategies. Expertise in Nielsen data analysis, web analytics reporting tools, and marketing analytics to measure campaign success. Skilled in negotiation, purchasing, and managing relationships with media vendors to secure optimal ad placements. Proficiency with spreadsheets for data analysis, budgeting, and campaign tracking; familiarity with ad delivery systems (technically supported). Ability to conduct market research and utilize quantitative analysis for strategic decision-making. Experience working within a marketing agency environment or managing multiple client accounts is highly desirable. Join us as a Media Buyer / Digital Advertising Manager to craft impactful campaigns that elevate our brand presence! Bring your passion for digital marketing, your analytical mindset, and your talent for negotiation to help us achieve extraordinary results in the fast-paced world of online advertising. Pay: $56,900.00 - $68,700.00 per year Benefits: 401(k) Flexible schedule Health insurance Professional development assistance Unlimited paid time off Work from home Work Location: In person

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