Media Buyer - Digital

Overview Join our dynamic digital marketing team as a Media Buyer - Digital, where you'll play a pivotal role in strategizing, executing, and optimizing paid advertising campaigns across multiple online platforms. This energetic position offers the opportunity to leverage your expertise in media buying, performance marketing, and digital analytics to drive impactful results for diverse clients. If you thrive in a fast-paced environment and are passionate about maximizing advertising ROI through innovative media planning and buying, this role is your perfect fit! Responsibilities Develop comprehensive media buying strategies for social media advertising campaigns, paid search marketing, and programmatic advertising across platforms such as Meta Ads (Facebook), Google Ads, and other ad delivery systems. Manage digital marketing budgets efficiently, ensuring optimal allocation of funds to achieve campaign objectives while maintaining cost-effectiveness. Conduct market research and analyze media performance analytics to identify trends, opportunities, and areas for campaign improvement. Execute media planning and purchasing activities, negotiating with vendors and ad platforms to secure the best placements and rates. Monitor ad delivery systems to ensure accurate targeting, pacing, and delivery of campaigns; troubleshoot technical issues as needed. Generate detailed web analytics reporting on campaign performance using tools like Nielsen ratings, Google Analytics, and other marketing analytics platforms. Communicate regularly with clients or internal stakeholders to provide updates on campaign progress, insights from data analysis, and strategic recommendations for ongoing optimization. Skills Proven experience in paid advertising campaign management across social media platforms such as Facebook Advertising (Meta Ads), Google Ads, and programmatic channels. Strong understanding of media buying and planning principles within digital marketing environments. Expertise in performance marketing techniques combined with quantitative analysis to optimize campaign results. Proficiency with spreadsheets for data organization, budgeting, and reporting purposes. Familiarity with web analytics reporting tools like Nielsen ratings and Google Analytics to measure media performance and marketing effectiveness. Excellent negotiation skills for purchasing ad space and negotiating terms with vendors or platform representatives. Knowledge of online advertising systems including ad delivery systems that require technical support or troubleshooting. Experience working within a marketing agency or managing multiple clients’ digital campaigns simultaneously. Join us in shaping innovative digital advertising strategies that captivate audiences and deliver measurable success! Pay: $80,000.00 - $100,000.00 per year Work Location: Remote

View the full posting and apply