Media Buyer

Digital Media Planner/Buyer Phoenix, AZ | Full-Time About Riester Riester is an independent, award-winning advertising agency with more than 35 years of storytelling experience and offices in Phoenix, Park City, Los Angeles, and Washington, DC. Our team of creative thinkers, strategists, and analysts helps brands connect with audiences in meaningful ways. From promoting sustainability and public awareness to driving lead generation and business growth, we create marketing that delivers measurable impact. About the Role We are seeking an experienced Planner & Buyer with a strong background in digital media (knowledge about traditional is a plus) to join our Phoenix team. This role combines strategic media planning, hands-on campaign management, media buying, and performance analytics to develop integrated campaigns that deliver meaningful results for our clients. The ideal candidate is equally comfortable negotiating media buys, managing digital campaigns, and analyzing performance data to identify opportunities for optimization. You'll serve as a key day-to-day media contact for assigned accounts, translating client objectives into actionable strategies while collaborating with internal teams, media partners, and clients. We're looking for someone who takes ownership of their work, thinks strategically, is detail-oriented, and uses data to guide decisions across the entire media landscape. What You'll Do Media Strategy & Planning Develop and execute integrated media strategies across digital channels, including paid search, paid social, connected TV, streaming audio, video, display, and programmatic advertising Begin to develop the end-to-end media planning process, including audience research, market analysis, budget development, channel selection, media buying, and campaign evaluation Translate client business objectives into strategic media recommendations, measurable KPIs, and actionable campaign plans Develop and manage media plans, flowcharts, buy authorizations, budget summaries, and campaign forecasts Leverage research and planning tools such as MRI Simmons, MediaRadar,Scarborough, and SQAD to inform audience targeting, media selection, and investment decisions Media Buying & Campaign Management Plan, launch, manage, and optimize paid digital campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic DSPs Negotiate digital media buys, ensuring competitive rates, added value, and effective placement Manage media vendor relationships, evaluate proposals, and identify new opportunities that align with client objectives Monitor campaign pacing, performance, and budgets, proactively adjusting media investments to improve results Oversee vendor billing, invoice reconciliation, and budget tracking in partnership with accounting Ensure accurate campaign setup, trafficking, tracking, and execution across all media channels Analytics, Measurement & Optimization Analyze campaign performance across channels to identify trends, measure effectiveness, and develop actionable recommendations Maintain and optimize client reporting dashboards using Google Looker Studio (formerly Google Data Studio) to visualize campaign performance and communicate results Utilize Google Analytics 4 (GA4) to evaluate website traffic, user behavior, conversions, and campaign attribution Develop clear, insightful performance reports that go beyond reporting metrics to explain results, identify opportunities, and recommend next steps Conduct ongoing tests to evaluate campaign efficacy and actively making optimizations across creative, audiences, bidding strategies, placements, and landing pages Use performance insights to guide budget allocations and improve campaign efficiency across channels Client Collaboration & Industry Expertise Serve as a day-to-day media contact for assigned client accounts, building strong relationships and providing proactive strategic recommendations Present media plans, campaign results, and optimiza…

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