Marketing Manager

Benefits: Health insurance Opportunity for advancement Paid time off 401(k) matching Company car Competitive salary Dental insurance MARKETING MANAGER Marketing & Business Development | ServiceMaster by Neverman Columbus, Ohio • Hybrid (50% Remote) • 3+ Years Experience About the Role The Marketing & Business Development Manager drives brand awareness, qualified lead generation, relationship marketing, and revenue growth across all ServiceMaster by Neverman divisions. This role connects marketing, sales, operations, and community engagement, delivering a consistent brand presence while advancing growth through digital marketing, event management, sales enablement, and strategic business development. The Marketing Manager owns the planning, execution, and measurement of marketing programs; manages internal and external communications; supports business development initiatives; and cultivates strong relationships with industry organizations, referral partners, and community stakeholders. What You’ll Do Increase brand visibility and market awareness across all service areas and divisions. Generate qualified leads and directly support revenue growth targets. Strengthen relationships with clients, referral partners, and industry associations. Equip sales teams with effective marketing tools, collateral, and resources. Maintain and elevate the company’s reputation and digital presence. Execute high-impact marketing campaigns, events, and community engagement initiatives. Ensure strategic alignment between marketing, sales, operations, and leadership. Measure, analyze, and report on marketing performance and ROI. Marketing Strategy & Demand Generation Develop and execute integrated marketing plans aligned with company growth objectives. Manage annual marketing calendars, campaigns, and promotional initiatives. Plan and oversee lead-generation activities across digital, traditional, and relationship marketing channels. Manage marketing budgets and track campaign effectiveness against measurable KPIs. Monitor market trends, customer insights, and competitive activity to identify growth opportunities. Sales Enablement & Business Development Create and maintain sales collateral, presentations, brochures, flyers, and digital marketing materials. Provide targeted marketing support across all sales team verticals. Coordinate promotional item purchasing, sourcing, and inventory management. Conduct weekly sales and marketing alignment communications for each vertical. Support business development through targeted campaigns, networking, and relationship-building activities. Pre-Loss & Relationship Marketing Assist in cultivating relationships with referral sources, property managers, insurance professionals, facility managers, and key community partners. Serve as the marketing liaison for industry associations and member organizations, including BOMA, IREM, IFMA, OHLA, OALA, CAA, CAI, and other strategic organizations. Coordinate sponsorships, advertising placements, trade show participation, and networking events. Digital Marketing & Online Presence Manage company social media platforms, including content creation, scheduling, engagement, and performance monitoring. Oversee SEO and PPC strategies, budgets, and vendor relationships. Manage website content, updates, and ongoing optimization. Monitor and improve online reputation through review management across Google, Facebook, BBB, and other platforms. Implement email marketing campaigns and customer communication tracks. Track, analyze, and report on digital marketing performance and recommend continuous improvements. Content & Brand Management Maintain brand consistency across all marketing channels and materials. Create compelling social media posts, blog articles, newsletters, case studies, video, photography, and print marketing collateral. Utilize Canva, Adobe Photoshop, and other design tools to produce professional marketing assets. Coordinate professional photog…

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