Manager, SWC Tasting Room
YAVAPAI COLLEGEDescription of Position Performs advanced supervisory and administrative work requiring independent judgment in managing thedaily operations of the Southwest Wine Center Tasting Room. Responsible for leading tasting roomoperations, supervising staff, coordinating hospitality programs and events, supporting retail salesinitiatives, and ensuring exceptional customer service while advancing the educational and communitymission of the Southwest Wine Center. Exercises considerable discretion in operational decision-making,staff supervision, event coordination, and guest relations under general administrative direction. Key Responsibilities: Supervise, train, schedule, coach, and evaluate part-time tasting room staff and student employees; coordinate staffing assignments and operational coverage for tasting room activities, special events, and off-site functions; and serve as the on-site supervisor during tasting room operations and events, exercising independent judgment to resolve operational and customer service issues. Oversee daily tasting room operations to ensure exceptional customer service, operational efficiency, and compliance with college policies and Arizona liquor regulations; develop and implement hospitality standards, service procedures, and operating practices that promote a consistent guest experience; and ensure the physical appearance, cleanliness, safety, and merchandising standards of the tasting room and surrounding hospitality spaces. Coordinate and manage public and private events held within the Southwest Wine Center, including scheduling, logistics, staffing, vendor coordination, and event execution; collaborate with internal departments, community partners, and outside organizations to facilitate successful programming and special events; and coordinate reservations, group tastings, educational tours, and hospitality experiences. Monitor retail sales performance, tasting room activity, and guest engagement while identifying opportunities to improve operational effectiveness and customer experience; develop and implement strategies to increase tasting room revenue, wine sales, and guest engagement; and recommend operational improvements that enhance efficiency, customer satisfaction, and overall program effectiveness. Promote wine club membership through staff training, guest education, and hospitality initiatives; monitor wine club enrollment, retention, and membership activity while recommending strategies to improve long-term member participation; maintain wine club membership records and assist with member engagement initiatives and customer communications; and assist with planning wine releases, member-exclusive events, and promotional campaigns designed to increase customer loyalty and repeat visitation. Administer point-of-sale systems, daily financial reconciliation, cash handling procedures, deposits, and operational reporting; oversee inventory management for wine, retail merchandise, tasting supplies, and operational materials, including purchasing and replenishment as necessary; and prepare reports related to sales activity, inventory, event participation, and operational performance. Assist with the planning and implementation of promotional activities, wine releases, community outreach, and marketing initiatives in collaboration with college staff; safely operate forklifts and other equipment as required in support of tasting room and winery operations; and perform other related duties as assigned. Minimum Expectations & Requirements Education: Associate's degree in Hospitality, Business, Marketing, Viticulture and Enology, or a related field; equivalent combination of education and experience may be considered. Experience: Three (3) years of progressively responsible experience in hospitality, retail management, winery operations, event management, or a related customer service environment. One (1) year of supervisory or lead experience directing employees or work teams. Knowledge/Skills/Ab…