Manager, Integrated Marketing & Creative Services (Temporary)
Sheridan CollegeReporting to the Director, Marketing & Brand Strategy, the Manager, Integrated Marketing & Creative Services provides strategic leadership for Sheridan's integrated marketing portfolio. Working in collaboration with the Director, the incumbent develops integrated marketing strategies that translate institutional priorities and brand strategy into measurable marketing initiatives. The role has full accountability for institutional media strategy, media investment, creative services, institutional publications and cross-channel campaign delivery in support of Sheridan's strategic priorities, enrolment objectives, brand reputation and revenue-generating opportunities. The incumbent leads a multidisciplinary team of marketing and creative professionals and establishes priorities across a complex portfolio of institutional recruitment and brand initiatives. The role translates institutional and brand priorities into integrated marketing strategies, establishes operational priorities and oversees the delivery of campaigns, publications and creative assets The incumbent provides strategic leadership for Sheridan's integrated marketing portfolio, leading the development and implementation of integrated marketing strategies in collaboration with the Director, Marketing & Brand Strategy. The role has full accountability for institutional media strategy, media investment, creative services, institutional publications and cross-channel campaign delivery in support of Sheridan's strategic priorities, enrolment objectives, brand reputation and revenue-generating opportunities. What You’ll Be Doing Marketing Strategy & Operations (25%) Lead Sheridan's integrated Marketing and Creative Services portfolio by developing integrated marketing strategies in collaboration with the Director and establishing operational priorities that support enrolment objectives, brand reputation, stakeholder engagement and organizational goals. Provide strategic leadership for enterprise marketing initiatives from planning through implementation and performance evaluation, ensuring alignment across channels, audiences, institutional priorities and available resources. Establish portfolio priorities by balancing competing organizational needs, available resources, operational capacity and emerging institutional opportunities. Direct the development and implementation of integrated marketing plans, campaigns, institutional publications and major marketing initiatives aligned with Sheridan's brand strategy, strategic plan and enrolment priorities. Establish key performance indicators and evaluates marketing effectiveness through data, analytics and marketing intelligence to support continuous improvement and organizational accountability. Media & Advertising Investment (20%) Own Sheridan's institutional media strategy and media investment portfolio, developing annual and campaign-specific media plans that maximize organizational value while supporting recruitment, institutional awareness and strategic priorities. Manage the planning and implementation of integrated marketing initiatives to support strategic objectives, including enrolment, brand, business development and revenue generation. Develop and manages strategic partnerships with media vendors, negotiating advertising investments, sponsorships, pricing and value-added opportunities that maximize return on institutional investment. Lead procurement activities for media and marketing services, including the development of Requests for Proposals (RFPs), Requests for Quotations (RFQs), vendor evaluations and selection recommendations in accordance with institutional procurement policies. Work collaboratively with Finance and Procurement to establish budgets, create purchase orders, process invoices, reconcile expenditures and ensure compliance with institutional financial policies and procedures. Creative Services (20%) Manage Sheridan's creative services function, overseeing the development of institutiona…