Manager, Brand Merchandising

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers. Branded merchandise is one of the most visible ways GEICO shows up outside of advertising — in the hands of associates, at events, and increasingly across the physical spaces where people work. As GEICO's office footprint evolves, the brand needs one consistent point of ownership across both: what goes into someone's hands, and what surrounds them at the office. The Manager, Brand Merchandising owns and leads GEICO's merchandise program, in partnership with API, our GEICO Store platform partner. That means setting the strategic direction for the core collection, managing the full lifecycle of special collections from intake through distribution, and partnering with Hospitality, Supplier Management, and Associate Experience for location-specific store pop-ups. This role also partners with Real Estate & Facilities Management (REFM) on the creative and brand execution of GEICO's offices and sites — extending the same brand standards that govern merchandise into signage, wayfinding, and other brand moments in physical space. This role owns the assortment, the vendor relationships, the brand standards, and the operating infrastructure that keeps both programs running at scale. This role rewards someone who brings both strategic thinking and operational discipline — someone who can shape what the merchandise and site-branding programs should be and also make sure they're executed well. If you want to own work that shows up visibly across GEICO's culture, events calendar, and physical spaces, and have the experience to build it into something durable, this is that opportunity. How We Work The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams. Key Responsibilities Core Collection Management Own the GEICO Store merchandise catalog — both customizable and non-customizable items — setting assortment strategy and maintaining quality and brand standards in partnership with API Lead catalog reviews to assess relevance, identify gaps, and make decisions on additions, removals, and updates Partner with Supplier Management on inventory management, platform accuracy, and replenishment; proactively resolve stock issues before they affect the program Work with Brand & Creative on design approvals and refreshes to ensure all catalog items meet GEICO's visual and brand standards Special Collections & Request Intake Own the intake process for merchandise requests from across the organization — including event- and milestone-specific collections, People Group programs such as onboarding and new hire kits, and internal needs such as L&D summits or leadership offsites Lead the full lifecycle of special collection projects: scoping, pricing, design coordination, production timelines, sampling, quality review, and distribution Partner with Associate Experience and Supplier …

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