Manager, Brand Equity

Position Title: Manager, Brand Equity Position Type: Regular - Full-Time Grade: Grade 06 Requisition ID: 45022 In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy. About the role. Reporting to the Sr. Director, Brand Equity & Portfolio, this 6-month contract role will provide dedicated marketing communications, project management, and agency management support across several high-priority global initiatives. From mid-October 2026 through March 2027, you will play a critical role in advancing strategic marketing workstreams that support McCain’s growth agenda, brand transformation, and long-term ambitions. This is a highly visible opportunity requiring strong organizational skills, stakeholder management capabilities, and the ability to coordinate multiple agency partners and cross-functional teams in a fast-paced global environment. What you’ll be doing. Lead project management of McCain’s new marketing vision, logo, and asset pack initiatives, ensuring creative development, production, and global deployment milestones are achieved. Coordinate with agency partners and internal stakeholders to finalize creative assets and ensure successful execution against timelines. Support the implementation of a new global marketing intranet site by gathering requirements, shaping project briefs, and partnering with marketing technology teams. Facilitate stakeholder engagement and project coordination for the Cultural Playbook initiative, including meeting management, communications, and agency support. Manage agency relationships across multiple strategic initiatives, ensuring timelines, deliverables, contracts, purchase orders, and invoicing remain on track. Product-manage the Category Reset & Rally workstream, including meeting coordination, action tracking, stakeholder follow-up, and execution planning. Act as a liaison between global, regional, and agency partners, ensuring feedback is gathered, communicated, and actioned effectively. Support internal communications, events, and engagement activities that build awareness and excitement around key marketing initiatives. Manage budget administration activities, including purchase orders, invoicing, Coupa compliance, and coordination with finance partners. Support global packaging design projects through agency management, timeline tracking, meeting facilitation, and stakeholder communications. Develop presentations, progress updates, and communications materials for internal leadership and organizational updates. What you’ll need to be successful. Bachelor’s degree in Marketing, Communications, Business, or a related field. Significant experience in marketing communications, project management, and agency management. Consumer Packaged Goods (CPG) experience required, preferably supporting a master brand within the food and beverage industry. Demonstrated experience managing multiple agency partners simultaneously, including creative, culture/change, communications, and packaging agencies. Strong project management skills with the ability to coordinate complex workstreams, timelines, and deliverables. Experience managing budgets, purchase orders, invoicing activities, and compliance requirements within Coupa or a similar procurement system. Proven stakeholder management capabilities with experience collaborating across global, regional, and cross-functional teams. Excellent organizational and communication skills, including meeting facilitation, note-taking, follow-up management, and executive-ready communications. Comfortable operating in highly visible environments with exposure to senior leaders and strategic initiatives. Ability to quickly ramp up, work independently, and effectively manage multiple priorities within a fixed-term assignment. About the team. The role is part of the Global Brand Equity & Portfolio Market…

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