Group Sales Director

Company Description Westgate Resorts is the largest privately held timeshare company in the world , with 60+ resorts in top destinations like Orlando, Las Vegas, Gatlinburg, Park City, and Myrtle Beach. Recognized by U.S. News & World Report as one of the Best Companies to Work For , we’re committed to creating a supportive, rewarding workplace where our 9,000 Team Members can grow and thrive. Since 1982, we’ve delivered unforgettable vacations through exceptional service, innovation, and community engagement. With the recent addition of VI Resorts by Westgate, our footprint now includes the Pacific Northwest, Hawaii, Canada, and Mexico . Join us and be part of a team that values passion, integrity, and excellence, where your work helps create memories that last a lifetime. Job Description The Group Sales Director leads group sales strategy, business development, and team performance for Westgate River Ranch Resort & Rodeo . This role is accountable for achieving room night, event, food and beverage, and total group revenue goals by developing corporate, association, government, incentive, SMERF, wedding, and experiential group markets. The Director manages key accounts, pipeline activity, forecasting, contract negotiations, and market strategy while partnering with Revenue Management, Resort Operations, Food & Beverage, Activities, and Event Services to deliver distinctive programs that showcase the resort’s Western hospitality, outdoor recreation, glamping accommodations, rodeo experiences, and event venues. What You'll Do: Sales Strategy and Revenue Performance Develop and execute annual and quarterly group sales strategies aligned with resort revenue, room night production, occupancy, ADR, RevPAR, and profitability objectives. Identify, prospect, negotiate, and close new group business opportunities across corporate meetings, incentive travel programs, association conferences, government groups, destination weddings, sports teams, reunions, social groups, and special events. Drive group sales production, conversion rates, pipeline development, lead generation, booking pace, and revenue forecasting accuracy. Collaborate with Revenue Management and Resort Leadership regarding group pricing strategies, inventory management, need dates, concessions, displacement analysis, and yield management initiatives. Analyze hospitality market trends, competitor activity, booking patterns, demand forecasts, and account performance to identify revenue growth opportunities. Implement targeted business development plans, account growth strategies, and sales campaigns designed to increase new business acquisition, repeat bookings, and total resort spend. Business Development and Client Relationships Develop and maintain relationships with meeting planners, event organizers, corporate decision-makers, third-party planners, destination marketing organizations, convention and visitors bureaus, travel partners, and industry associations. Manage strategic accounts through account planning, contract renewals, client retention programs, revenue reviews, and long-term partnership development. Respond promptly to hotel and resort RFPs from national sales organizations, corporate clients, association planners, destination partners, referrals, and digital lead channels. Conduct site tours, resort presentations, familiarization trips, planning visits, and client events that effectively showcase resort amenities, meeting space, guest accommodations, and event capabilities. Represent the resort at trade shows, hospitality conferences, networking events, industry associations, and sales missions. Build collaborative relationships with local hotels, resorts, lodging providers, and destination partners to support overflow opportunities and destination-wide events. Contracting and Program Partnership Negotiate complex group sales contracts, pricing agreements, concessions, deposits, cancellation terms, payment schedules, and attrition clauses…

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