General Manager - Armadillo Safety Products Division

Position Summary The General Manager for Armadillo Safety Products is responsible for the overall leadership, growth, and operational management of the Armadillo glove, tool, and apparel business. This position oversees product development, inventory management, international sourcing, e-commerce operations, marketing initiatives, customer relationships, sales support, and financial performance. The General Manager is responsible for both strategic planning and day-to-day execution to drive profitable growth, strengthen the Armadillo brand, and support long-term business objectives. Essential Functions Brand & Product Management Lead the development and management of Armadillo branded products, ensuring consistency in quality, branding, and market positioning. Manage product development initiatives from concept through launch, including research, testing, sourcing, and implementation. Oversee apparel design, product lifecycle management, seasonal planning, and product line expansion. Evaluate market trends, customer feedback, and competitive offerings to identify new product opportunities. E-Commerce & Marketing Manage the Armadillo Shopify platform, including product listings, website content, pricing, promotions, and overall online customer experience. Develop and execute marketing campaigns to support brand awareness, product launches, customer acquisition, and sales growth. Coordinate digital marketing efforts including social media, email marketing, trade show participation, and promotional activities. Monitor website analytics and sales performance to identify opportunities for growth and optimization. Operations & Supply Chain Oversee inventory planning and management to maintain appropriate stock levels and minimize shortages or excess inventory. Manage relationships and communication with international manufacturing partners regarding production schedules, pricing, quality standards, and product development. Coordinate inventory transfers, testing processes, shipping logistics, and fulfillment activities. Monitor supply chain performance and implement improvements to increase efficiency and customer satisfaction. Sales & Customer Management Oversee customer inquiries, order support, and issue resolution to ensure a positive customer experience. Ensure exceptional customer service and maintain a positive brand reputation through timely communication and issue resolution. Support revenue growth through distributor partnerships, sales representative agencies, and direct customer engagement. Manage relationships with distributors, manufacturers, sales representatives, and key customers. Participate in industry conferences, trade shows, and lineman rodeos to promote the Armadillo brand and products. Financial & Leadership Responsibilities Monitor business performance, budgeting, forecasting, pricing strategies, and profitability goals for the Armadillo business unit. Develop and manage annual budgets, forecasts, pricing strategies, and profitability objectives. Analyze financial performance and key business metrics to support informed decision-making. Collaborate with company leadership to align Armadillo business objectives with overall company goals. Develop and implement strategic initiatives to drive sustainable growth and operational excellence. Perform other job-related duties as assigned. Required Qualifications Bachelor’s degree in Business Administration, Marketing, Supply Chain Management, Management, or related field preferred. Minimum of 3 years of experience in business management, product management, operations, marketing, or related leadership role. Experience managing e-commerce platforms, preferably Shopify. Strong understanding of product development, inventory management, sourcing, and supply chain operations. Experience managing vendor and supplier relationships. Strong financial acumen, including budgeting, forecasting, and profit and loss management. Excellent communication, leadership, and orga…

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