General Manager - Abbotsford Operations

Position Summary The General Manager is responsible for the overall leadership, performance, and profitability of Woody’s RV World in Abbotsford location. The General Manager provides strategic direction and day-to-day leadership across all key departments, including Sales, Parts, Service, Finance & Insurance, and Administration. This role will work closely with the Directors, as well as leaders across Finance & Insurance and Administration. The General Manager is accountable for achieving revenue and profitability targets, delivering an exceptional customer experience, developing high-performing teams, and ensuring the dealership operates efficiently and effectively. This position requires a strong business leader who can align departments, coach and support managers, establish accountability, and foster a culture focused on growth, teamwork, operational excellence, and customer satisfaction. Key Responsibilities: Leadership & Team Development Provide leadership, coaching, and support to department leaders across the dealership Build and maintain a positive, accountable, and high-performing culture Recruit, develop, and retain strong talent across all departments Conduct regular one-on-one meetings with department leaders to review performance, priorities, and development Foster collaboration and communication between Sales, Finance & Insurance, Parts, Service, and Administration Lead employee engagement initiatives and promote a positive workplace culture Champion company values, professionalism, transparency, and ethical business practices Develop future leaders through coaching, mentoring, and meaningful development opportunities Sales & Business Performance Develop and execute dealership strategies to achieve revenue and profitability goals Monitor sales and business performance against monthly, quarterly, and annual targets Collaborate with department leaders to maximize gross profit, productivity, and operating efficiency Analyze KPIs, financial reports, and operating results to identify opportunities and address performance gaps Ensure all departments are aligned with the location’s overall business objectives Identify opportunities to strengthen market position and support sustainable growth Service & Parts Operations Work closely with the Directors of Service and Parts to support department performance, profitability, productivity, and customer satisfaction Support department leaders in achieving operational and financial goals Ensure effective inventory management, parts availability, and service scheduling Monitor technician productivity, service workflow, and operational efficiency Support initiatives that improve customer retention, service loyalty, and overall profitability Finance & Compliance Support strong F&I performance and effective customer financing solutions Partner with Finance & Insurance leadership to monitor performance, processes, and customer outcomes Ensure compliance with regulatory requirements, lender agreements, and company policies Review and improve business processes to increase operational effectiveness and mitigate risk Customer Experience Ensure an exceptional customer experience throughout all stages of the customer journey Monitor customer satisfaction metrics, feedback, and trends Resolve escalated customer concerns in a professional and timely manner Drive customer retention and loyalty through consistent service excellence Ensure customer experience standards are understood and reinforced across all departments Operational Excellence Maintain accountability for dealership KPIs, financial performance, and operational results Ensure compliance with safety regulations, company policies, and operational procedures Manage inventory performance and investment in collaboration with department leaders Identify and implement process improvements that increase efficiency, productivity, and profitability Lead dealership meetings, business reviews, and performance discussions Colla…

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