Equipment Sales Representative (Inside & Outside Sales)

Equipment Sales Representative (Inside & Outside Sales) – John Deere CCE, Ag & Turf Equipment Location: Serving Dodge, Fond du Lac, Winnebago, Green Lake, Columbia, and Marquette Counties (Based in Waupun, WI region) Position Type: Full-TimeRole OverviewWe are seeking a dynamic and driven Equipment Sales Representative to manage both inside and outside sales operations for our industry-leading John Deere Compact Construction Equipment (CCE), Agricultural, and Lawn & Garden/Turf equipment lines. In this role, you will be responsible for identifying growth opportunities and establishing long-term relationships with key buyers across East Central Wisconsin, including municipalities, school districts, commercial landscapers, custom farming operations, and agricultural end-users.The ideal candidate possesses a blend of strong interpersonal skills for field-based relationship building across our six-county territory and the structured organizational skills required to manage inside sales inquiries, coordinate fleet quotes, and navigate residential and commercial lawn care needs.Key Responsibilities Relationship Development: Proactively prospect, network, and establish strong, long-term working relationships with procurement officers, grounds managers, commercial landscapers, custom operators, and agricultural owners throughout our six-county service area. Territory Management: Execute an active outside sales strategy by visiting municipal offices, school districts, and farms within Dodge, Fond du Lac, Winnebago, Green Lake, Columbia, and Marquette counties to demonstrate equipment capability and identify fleet needs. Lawn & Garden/Turf Expansion: Target and consult with commercial lawn care providers, property management groups, school athletic departments, and estate owners to sell John Deere residential and commercial mowing, turf care, and utility equipment. Inside Sales Coordination: Manage walk-in, phone, and online inquiries for all equipment segments, helping walk-in agricultural and turf end-users with product selection, attachments, and financing options. Public and Commercial Procurement: Navigate municipal and school district bidding processes, cooperative purchasing agreements, and Request for Proposal (RFP) structures common in Wisconsin local government. Product Expertise: Maintain up-to-date, comprehensive knowledge of John Deere CCE (skid steers, compact excavators), Ag equipment (tractors, implements), and Turf lines (zero-turn mowers, commercial walk-behinds, lawn tractors, Gator UTVs). Sales Lifecycle Management: Manage the entire sales pipeline from initial contact and equipment demonstrations to final delivery, customer onboarding, and post-sale follow-up. Qualifications & Requirements Experience: 2–5 years of commercial or residential equipment sales experience, preferably handling agricultural, turf, or compact construction equipment. Sector Knowledge: Proven track record or familiarity selling to governmental entities, school districts, landscaping contractors, or high-volume custom agricultural operations. Communication Skills: Exceptional communication, negotiation, and presentation skills, with the ability to confidently present solutions to both large commercial entities and retail walk-in clients. Technical Aptitude: Strong understanding of mechanical applications, equipment specifications, turf management needs, and commercial financing/leasing models. Travel: Willingness to travel extensively within the assigned regional territory for outside sales consultations and turf/equipment demonstrations. License: Valid driver’s license with a clean driving record (ability to tow/transport demonstration equipment is a plus). What We Offer Competitive base salary with an uncapped commission structure. Comprehensive benefits package (Medical, Dental, Vision, 401k). Company vehicle/allowance, laptop, and smartphone for field use. Ongoing factory training and certification through John Deere unive…

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