Director, Sales Pro & Canada
WellaFunction: Sales Location: CA, US Work Arrangement: Hybrid WHO ARE WE? Iconic British brand ghd (a Wella company) is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand! Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally. A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons. Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day! Position Summary: The Director of PRO Sales & Canada is a strategic leadership role responsible for growing ghd’s professional channel across the United States and Canada. The role sets direction, guides the team, and drives performance and market penetration among professional clients. In the United States, the business is managed by a Senior Account Manager responsible for BSG and SalonCentric and a Key Account Manager overseeing DSO and independent clients. In Canada, the business is led by a two-person team comprising a Senior Key Account Manager and a Key Account Manager. Our objective is to put a ghd tool in the hands of every stylist across North America, supported by partnerships with as many cosmetology schools as possible. This role carries significant ownership, decision authority, and accountability within the professional commerce organization and is a very relevant voice in the Leadership Team. This is a hybrid role, based in Calabasas, CA (3 days onsite). Key Responsibilities: Responsible and accountable for the performance of the PRO Channel in NA in line with revenue growth targets. Develop close working relationships at buyer and planner levels in each Key Account through a collaborative business partner approach. Attend weekly calls and monthly meetings to present, review and track promotional plans and deliver successful execution of the sales, marketing and educational goals within each account. Thes are owned and managed by the SR Key Account Manager Steer the development of annual plan for each account including product launches and promotions based on results from previous year and on market insights to drive sell-out in each account. Help to prepare and attend annual Strategy & Joint Business Planning meetings to present NPD and set sales targets and budgets for each key account customer to deliver the business growth goals. Collate and analyze consistent and accurate data to produce meaningful reports for weekly sales meetings on KPIs: sales data, stock holdings, sell-out performance and all relevant set of data to drive strategic business proposals. Work together with demand planning and supply chain teams on a monthly basis to create precise and efficient forecasts for the S&OP process, in particular on our hero category. Be aware of in-store activities and promotions, category sales, market trends, launches/promotions & competitors’ activities to effectively drive sales goals. Identify opportunities to increase brand visibility and presence online and in-store via visual merchandising to drive sales. Tactical planning and execution of planogram updates. Especially for clients with stores: Negotiate prime retail positioning and secondary display space in all targeted accounts. Work collaboratively with all ghd internal departments including Marketing, Finance, Opera…