Director, Sales & Distribution

Company Description Red Bull Distribution Company is seeking a transformative, growth-oriented leader to direct sales and distribution across the New England Region. This leader will own the region's financial, operational, and people performance while building the capability and operating discipline required to deliver sustained results. The Director, Sales & Distribution, will lead a complex network of 22 facilities and more than 350 employees. Direct reports include six General Sales Managers and two Sales Activator Managers. The role requires clear command of the business, visible leadership in market, strong cross-functional partnership, and a commitment to developing leaders who can consistently execute. Candidates are also eligible to sit in: Wilmington, MA or Taunton, MA. Job Description BUSINESS LEADERSHIP AND GROWTH Set the regional vision, annual business plan, KPI priorities, and forecasts, translating company strategy and market insights into measurable actions. Own performance across volume, market share, profitability, distribution, safety, and turnover. Maintain command of business drivers, competitive dynamics, risks, and opportunities, clearly communicating results, priorities, ownership, and actions through regular business reviews. SALES AND MARKET EXECUTION Spend a minimum of three days per week in market coaching teams, assessing execution, removing barriers, and improving service and route productivity. Develop customer and channel plans that grow availability, visibility, distribution, and share, including strong execution of innovation, pricing, in-stock conditions, cold placements, and shopper messaging Lead regional and national customer relationships and partner with RBNA (Red Bull North America) to translate customer strategy and Red Bull execution standards into measurable in-store outcomes. OPERATIONAL AND FINANCIAL PERFORMANCE Own the regional P&L and manage expenses, inventory, and resources to deliver profitable growth. Lead sales and distribution operations across 22 facilities, improving network efficiency, route structure, service, driver effectiveness, fleet, facilities, and inventory controls. Ensure safe, compliant operations consistent with company standards and applicable DOT, OSHA, and employment requirements. PEOPLE AND ORGANIZATIONAL LEADERSHIP Lead and develop six General Sales Managers and two Sales Activator Managers through clear expectations, field coaching, performance reviews, development plans, and accountability. Build a diverse leadership bench and succession pipeline through internal development, external recruiting, meaningful delegation, and preparation for expanded responsibility. Partner with Talent and senior leadership to strengthen recruiting, onboarding, engagement, retention, performance management, and organizational effectiveness. CROSS-FUNCTIONAL LEADERSHIP Align partners across sales, distribution, marketing, finance, operations, and talent around shared priorities. Communicate risks early, bring forward clear recommendations, share best practices, and model RBDC values and Our Code across the organization. HOW SUCCESS WILL BE MEASURED Sustained growth in volume, market share, profitability, and distribution. Successful innovation launches, improved in-stock performance, and consistent pricing and retail execution. Safe, efficient, compliant operations with improved route productivity and sales effectiveness. Strong employee engagement, reduced turnover, and a diverse pipeline of leaders prepared for expanded roles. An organization that delivers through clear priorities, disciplined routines, cross-functional collaboration, and accountability. Qualifications 8+ years of progressive leadership experience in sales, distribution, operations, or a related commercial function; beverage, consumer packaged goods, or direct-store-delivery experience strongly preferred. Demonstrated ability to lead and develop leaders, build accountability, manage performance, and cre…

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