Director of Sales and Retail Performance

DECIBEL GARDENS Director of Sales & Retail Performance Location: Santa Cruz, California | Statewide Retail Territory Employment Type: Full-Time | Leadership Position Industry: Licensed Cannabis Cultivation, Manufacturing & Wholesale Distribution Reports To: Ownership / Executive Leadership About Decibel Gardens Decibel Gardens is a premium, licensed indoor cannabis cultivation and manufacturing company headquartered in Santa Cruz, California. We specialize in producing high-quality cannabis flower, concentrates, and vape products for licensed retailers throughout California. With a vertically integrated operation spanning cultivation, processing, packaging, branding, sales, and distribution, we take pride in delivering exceptional products while building long-term partnerships with our retail customers. As our brand continues to expand, we are seeking an experienced, analytical, and highly motivated Director of Sales & Retail Performance to lead our statewide sales strategy and maximize performance throughout our retail network. Position Overview The Director of Sales & Retail Performance will oversee the commercial performance of Decibel Gardens across California's licensed cannabis retail market. This position combines strategic sales leadership, retail account management, inventory analytics, merchandising, promotional strategy, and accounts receivable oversight. The ideal candidate understands that successful wholesale cannabis sales extend beyond securing purchase orders. They require maintaining appropriate inventory levels, maximizing product sell-through, strengthening retail relationships, developing budtender engagement, and building a disciplined, data-driven sales organization. This individual will be accountable for revenue growth, retail account performance, inventory optimization, sales team execution, and customer payment collection. Key Responsibilities 1. Retail Inventory Management & Sell-Through Optimization Utilize retail analytics platforms such as Headset , retailer POS reporting, and internal sales dashboards to monitor SKU-level inventory and sales performance across retail partners. Monitor inventory by store, SKU, category, and product age to identify understocked, overstocked, and underperforming products. Establish target inventory levels based on actual weekly sell-through, historical purchasing patterns, and expected demand. Develop accurate replenishment recommendations and recurring purchase order schedules to minimize out-of-stock situations. Identify slow-moving inventory and implement strategic sell-through initiatives before products reach undesirable aging thresholds. Analyze sales velocity, days of inventory on hand, product assortment, and overall category performance. Collaborate with production and distribution teams to align available inventory with retailer demand and upcoming sales forecasts. Ensure retail partners maintain the appropriate assortment of Decibel Gardens products across flower, concentrates, vape cartridges, and additional categories. 2. Retail Sales Strategy & Revenue Growth Develop and execute a statewide sales strategy focused on expanding revenue, improving existing account performance, and acquiring high-value retail partners. Establish monthly, quarterly, and annual revenue goals by account, territory, salesperson, and product category. Identify opportunities to increase sales velocity, purchase frequency, SKU penetration, and total revenue per retail location. Develop account growth plans for strategic retail partnerships and multi-store operators. Evaluate potential retail accounts based on store performance, consumer demographics, competitive positioning, and market opportunity. Lead new product introductions and coordinate initial retailer allocations, launch promotions, and replenishment plans. Establish consistent account review processes to ensure every retail relationship is actively managed and supported. Negotiate pricing, promotions, product placement…

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