Director of Digital Commerce

PARR is the total source for homebuilding supplies, solutions, and services. We focus on supplying building materials and solutions to professional home builders of all sizes including custom builders, large production builders, and multifamily builders. Our customers and community members know that they can rely on us for Legendary Service and quality products. Pay: $151,206-$179,207 annually The Director of Digital Commerce develops, launches and scales PARR’s digital commerce business across retail and building materials operations. As the business owner of the digital channel, this role leads strategy, execution, and continuous improvement to deliver a seamless customer experience, profitable growth, and operational efficiency. The position partners with Operations, Purchasing, IT, Sales, Marketing, Finance, and Branch Leadership to integrate online research, pricing, inventory visibility, ordering, delivery, and will-call pickup across customer touchpoints. Duties and Responsibilities Strategy & Business Leadership Develop and execute the long-term digital commerce strategy, annual operating plan, budget, forecasts, and investment recommendations. Own digital channel performance, including revenue, profitability, customer adoption, fulfillment, inventory accuracy, and customer experience. Expand digital capabilities across locations, product categories, and customer segments and build the team needed to support growth. Monitor market trends and recommend solutions that advance business objectives. Customer Experience & Growth Deliver a consistent omnichannel experience across web, mobile, branch, and sales interactions. Improve customer acquisition, conversion, repeat purchasing, retention, and adoption of digital purchasing tools. Partner with Marketing and Sales on SEO, email, digital campaigns, customer engagement, and alignment with field-sales efforts. Establish online customer-service standards and use feedback and analytics to drive improvements. Merchandising, Operations & Technology Partner with Purchasing and Category Management to maintain accurate online assortments, product content, pricing, promotions, and margins. Create consistent order-processing, delivery, will-call, and customer-communication standards across locations. Monitor order accuracy, fulfillment speed, inventory availability, and customer satisfaction. Partner with IT and vendors to manage the digital platform, integrations, enhancements, cybersecurity, payment security, data privacy, and technology roadmap. Drive integration between the digital commerce platform, ERP, CRM, inventory systems, and customer systems. Analytics & Performance Establish dashboards and reporting for online revenue, conversion, customer acquisition, repeat purchases, average order value, inventory accuracy, fulfillment, and customer satisfaction. Use customer, category, and channel data to prioritize improvements and communicate business results to leadership. Qualifications Bachelor’s degree in business, Marketing, Digital Commerce, Supply Chain, Technology, or related field required . 7+ years of increasingly responsible experience in digital commerce, retail operations, or related leadership roles. Experience leading a digital commerce platform with significant revenue responsibility. Experience with ERP, CRM, inventory management, and digital commerce technologies. Strong understanding of digital marketing, merchandising, analytics, and customer experience. Experience managing budgets, forecasts, and business performance metrics. Building materials, construction supply, industrial distribution, or retail experience preferred . Class C driver’s license and must have and maintain a good driving record required Leadership Competencies Strong strategic and operational leadership capabilities. Ability to influence and collaborate across multiple departments. Exceptional business acumen with a strong customer focus. Strong problem-solving and decision-…

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