Brand/Category Manager III

Brand/Category Manager III Location: Onsite - Boston Duration: 6 Month Contract Schedule: 40 Hours Per Week Position Summary We are seeking an experienced Brand/Category Manager III to drive brand growth, category performance, and strategic marketing initiatives. This role is responsible for developing brand strategies, managing product portfolios, leading product launches, analyzing market trends, and executing programs that enhance customer engagement and business performance. The ideal candidate combines strong analytical capabilities with strategic marketing expertise and cross-functional leadership skills. Key Responsibilities Develop and execute brand and category strategies aligned with overall business objectives. Define brand positioning, messaging, and value propositions to strengthen market presence. Analyze market trends, consumer insights, competitive activity, and business performance to identify growth opportunities. Manage and optimize product portfolios and category assortments based on customer needs and market demand. Lead end-to-end product launch initiatives, including go-to-market planning and execution. Partner with marketing, sales, product development, and operations teams to drive successful business outcomes. Plan and execute promotional programs, campaigns, and initiatives that increase brand awareness and sales performance. Monitor and report on key performance indicators (KPIs), sales trends, profitability, and category performance. Develop data-driven recommendations to improve growth, customer engagement, and market share. Manage budgets for brand and category initiatives, ensuring effective allocation of resources and strong ROI. Build and maintain productive relationships with suppliers, vendors, and internal stakeholders. Present insights, strategies, and business recommendations to leadership and cross-functional teams. Required Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 5 years of experience in Brand Management, Category Management, Product Marketing, or a related marketing function. Experience developing and executing marketing and brand strategies. Strong knowledge of market research, consumer insights, competitive analysis, and product lifecycle management. Proven ability to lead cross-functional projects and product launch initiatives. Strong analytical, problem-solving, and decision-making skills. Excellent communication, presentation, and stakeholder management abilities. Preferred Qualifications Master's degree in a related field. Experience working with consumer-focused products, retail, e-commerce, or related industries. Experience with budgeting, forecasting, and performance reporting. Knowledge of business intelligence and data analytics tools. Key Skills Brand Strategy Category Management Product Marketing Go-to-Market (GTM) Strategy Product Launches Market Research Consumer Insights Competitive Analysis KPI & Performance Reporting Budget Management Vendor/Supplier Management Cross-Functional Leadership Strategic Planning Stakeholder Management Data-Driven Decision Making Pay: $62.00 - $67.00 per hour Work Location: In person

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