Adops Traffic Manager

About the job LatiNation is seeking an Adops Traffic Manager to join our Ad Operations team. This position is full time and 100% remote, but a person residing close to our L.A. or N.Y. offices will be preferable. Job Overview: The AdOps Traffic Manager will play a key role in supporting LatiNation’s digital advertising business. This role is responsible for trafficking, monitoring and optimizing paid digital ad campaigns across websites and CTV channels, while acting as a back up person for the execution of paid programmatic and paid social campaigns. Reporting to the Ad Operations Director, the role will collaborate closely with the Adops, Account Management and Sales Teams to ensure timely and accurate campaign execution that meets or exceeds client expectations. Please note this role will not have direct reports. Responsibilities : As an Adops Traffic Manager your main responsibility will be executing DIO digital campaigns across websites, Apps, and CTV channels. You will also act as backup for the team for programmatic and paid social campaigns. Your responsibilities will include: Assist the Account Managers with clients’ creative requests and processing, providing technical support for clients and account managers, and QAing creative. Book, traffic, and QA ad campaigns and creative assets on Google Ad Manager. Coordinate the execution of campaigns on partners’ CTV and media channels. Act as the technical point of contact for creative troubleshooting. Monitor campaign performance daily using internal tools to track pacing, discrepancies, and KPIs like viewability, IVT, and brand safety. Optimize campaign performance according to delivery guarantees and KPI benchmarks. Deliver performance reporting and insights to cross-functional stakeholders (Account Managers, Sales, Editorial, Executive, and Finance). Work with the teams to help identify and solve inefficiencies in the ad tech stack, workflow processes, and data analytics. Must-Have Skills and Requirements: : Responsibility, Ownership, Accountability, and Transparency. Proactive problem-solver with exceptional troubleshooting skills. Detailed, organized and analytical mind with the ability to manage multiple deadlines. Independent operator and a team player. Minimum of one (1) year of digital ad operations experience with a publisher. Proficiency with Google Ad Manager and familiarity with 3P ad serving platforms (e.g., Innovid, DCM) and verification tools (e.g., DoubleVerify, IAS). Experience optimizing campaigns delivery beyond the impressions guarantee to, additionally, reach either client-provided or internal performance benchmarks. Nice-to-Have Skills and Requirements: Familiarity with SSP platforms (e.g., AdEx, Basis, Xandr) Basic understanding of the execution of programmatic campaigns. Familiarity with paid social platforms (e.g., Meta, TikTok, YouTube). Basic understanding of the execution and boosting of paid social campaigns. Technical knowledge of HTML, JavaScript, and VAST tags. Occasional travel to LatiNation’s Offices either in N.Y. or L.A. (less than 1% travel) What We Offer: A competitive compensation package Base salary range: $55,000- $70,000. Compensation will be commensurate with experience, skills, industry knowledge, as well as other qualifications. A performance bonus plan. Paid annual vacation, holiday and sick time off. Comprehensive health plans including medical, dental and vision. Other benefits On the job training. About the Company LatiNation is a culture-first media company reaching Gen Z and Millennial Latinos across social, streaming, FAST, linear, and digital — delivering the scale brands need and the authenticity audiences demand. Our content is unapologetically authentic, reflecting the voices, identities, and passions of English-speaking and bilingual Latinos shaping culture today. Through original franchises including Foodie on the Go with Chiquis, Blacktinidad, The Q Agenda, LatiNation Sports, and our …

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