VP, Digital Distribution & Strategy

Overview: At Banner Life Insurance Company, we lead with heart and ambition. Every day, we transform purpose into progress, guided by our unwavering commitment to be better for our customers, clients, and communities, not just today but long-term as well. Our people are the driving force behind everything we achieve. Their passion, purpose, and pursuit of innovation empower us to deliver cutting-edge solutions that support those we serve, ensuring we are here for you, here for good and striving for better. We’re a forward-thinking company energized by our work and how we show up for one another. Our culture is built on meaningful impact and genuine enjoyment, because we believe great work and great experiences should go hand in hand. By offering career development opportunities, comprehensive benefits, and programs that support your wellbeing, we help you thrive personally and professionally. We are here for you, here for good and here for better. The VP, Digital Distribution & Strategy is responsible for setting the strategic direction and driving growth across all Digital Distribution channels including Partnerships, Direct Marketers, Network IMO, and Direct-to-Consumer distribution, while landing new distribution deals with new, alternative distribution sources. Working in close collaboration with SVP, Distribution, Marketing & Strategic Growth, create a strategic plan and long-term vision founded in growth and profitability for this growing segment of distribution. Work with the Digital Distribution channel leaders to Identify and develop distribution opportunities to create expanded market presence and future growth, as well as, diversification. Leverage Banner Life’s digital capabilities to win new deals and expand current distribution. Responsibilities: Own the development, leadership and execution of the Digital Distribution strategic plan inclusive of sales and forecasting. Provide key input for product development, pricing and underwriting strategies to be implemented in Banner Life’s digital platforms to drive sales growth Own the overall P&L for the distribution segment. Determine annual sales plan and gross profit targets across all Digital Distribution segments. Implement distribution strategies, analyze trends and measure results. Propose tactics to drive sales growth, increase profitability and drive VNB. Assist Digital Distribution channel leaders to identify and qualify growth opportunities to drive business development strategy and growth for target markets. Collaborates with Digital Distribution team to ensure business development plans are aligned with growth and profitability goals Works with cross-functional teams of partners and channel teams to ensure development and execution of distribution pipelines Collaborate with Marketing to develop a brand image for the organization and communicate that brand throughout the market to land new strategic distribution partnerships and expand current accounts. Identify alternative markets and distributions in which Banner Life currently has little-to-no presence. Opportunities to leverage digital capabilities include other insurance companies, P&C, financial institutions, on-line advisory services, and other affinity groups. Develop market study and business strategy for exploring these potential areas of new production. Analyze market trends and competitive landscape to understand and inform senior management of intelligence gathered impacting market share and competitiveness of Banner Life value proposition Collaborate and communicate with current markets and distributions currently for which Banner Life has product and digital capabilities which could create significant new sales potential. Define the requirements for each market opportunity with regard to products, marketing, new business processes, customer service, underwriting and support – including an assessment of costs and potential production. Work with company leadership to prio…

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