Vice President of Finance

About Yumwoof At Yumwoof, we're redefining pet wellness with science-backed, anti-inflammatory dog food made from real ingredients. We are in the middle of a full rebrand and a stacked product launch calendar, and we need a strategic, hands-on Vice President of Finance to build and lead the financial engine behind our next stage of growth. About the Role Yumwoof is looking for a VP of Finance to lead financial strategy, planning, forecasting, cash management, and accounting as we scale our DTC and wholesale businesses. Reporting directly to the Founder & CEO, you’ll serve as our senior-most finance leader and work closely with Marketing, Sales, Supply Chain, and Operations. We’re looking for someone who has helped scale a CPG or physical consumer brand through a period of hypergrowth from the $20M–$200M revenue stage. You should bring deep experience in financial modeling, sales and operations, inventory, working capital, and omnichannel economics. This is a hands-on role for someone who can work closely withthe CEO and Board and drive strategic thinking while still getting into the models and data yourself. What You'll Own Financial Modeling & Forecasting: Own and continuously improve the complex three-statement financial model we use to run the business, including our financial projections, P&L, balance sheet, cash flow, inventory, working capital, annual budget, and scenario planning. Sales Operations (S&OP): Play a leadership role in S&OP, partnering with Supply Chain, Marketing, Sales, and Operations to connect demand, production, inventory, and cash into one integrated plan. Cash & Profitability: Give us clear visibility into future cash needs while finding opportunities to improve gross margin, inventory productivity, while optimizing working working capital. Marketing & Growth Strategy: Partner with Marketing and Sales to evaluate where and how much we should invest across DTCand wholesale using CAC, LTV, payback periods, contribution margin, and account profitability. Capital Raising & Transactions: Lead the finance side of future capital raises and other strategic transactions, including financial modeling, diligence, investor materials, data rooms, and coordination with investors, lenders, bankers, and advisors. Strategic Finance: Partner with the CEO and leadership team on capital allocation, pricing, new products, unit economics, major investments and CAPEX, optimizing cost of capital, and other strategic plans. Finance and Accounting Leadership: Oversee our 3rd-party accounting firm and Controller, financial reporting, treasury, financial controls, and the finance team. Technology and Infrastructure : Oversee implementation and scaling of key tools (e.g., IMS, Accounting Software). Required Experience & Skills Scaling Consumer Businesses: Experience helping scale a CPG or physical consumer brand across the $20M–$200M revenue stage Financial Planning & Modeling: Deep financial modeling experience, including personally leading forecasting, budgeting, long-range planning, cash-flow planning, and scenario analysis . S&OP, Supply Chain & Working Capital: Significant experience with S&OP, demand planning, inventory, working capital, product costing/landed COGS, manufacturing, and supply chain , with the ability to connect operational decisions to financial outcomes. Omnichannel & Growth Economics: Experience across DTC/e-commerce (Shopify, Amazon, Chewy), retail, and wholesale , with strong understanding of core CPG metrics, includingCAC, LTV, retention/churn, payback, contribution margin, and channel-level profitability. Marketing Investment: Experience evaluating and establishing financial discipline around material growth and marketing investments , including spend allocation and return on investment. Wholesale Economics: Strong understanding of wholesale pricing, trade spend, deductions, distributor margins, customer terms, and account profitability . Finance Infrastructure & Leadership: Pro…

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