Vice President, Brand Programs & Direct-to-Consumer

Exceptional Hospitality Starts with You This role is based at our corporate office in McLean, VA This is your chance to be part of our in-house Hilton Supply Management (HSM) team that supports our brands, owners, and operators! HSM has transformed how supply chain and procurement adds value to the hospitality industry, with 6 billion dollars of spend influence, over 2000 suppliers, and support of sustainability, supplier diversity, and responsible sourcing goals. As the Vice President of Brand Programs & Direct-to-Consumer, you will support the team in partnering with all our brands and helping influence and guide programs with unique and distinctive products and services. On the HSM Americas team reporting to the SVP HSM Americas, you will serve as the strategic leader responsible for strengthening the connection between Hilton brands and HSM programs while advancing Hilton's Direct-to-Consumer capabilities. You will drive brand value through innovative sourcing solutions, prototype package development, owner-focused program adoption, and consumer retail initiatives that make distinctive Hilton products more accessible to guests. This position will lead a high-performing team that partners across Brands, Architecture & Design, Development, Marketing, Technology, Owner Relations, Hilton Honors, Sourcing & Category Management, and external suppliers to create distinctive products, programs, and customer experiences that support brand differentiation, guest satisfaction, owner economics, and program performance. What you'll do during a typical day: Be an executive liaison between HSM and Hilton Brand teams. Develop strategies that deepen Brand Programs and maximize participation in HSM programs. Ensure sourcing programs, product specifications, and supplier solutions align with brand standards and guest expectations. Drive adoption of HSM programs through value communication, analytics, and stakeholder engagement. Ensure prototype packages reflect Hilton brand positioning while delivering speed-to-market and owner value. Establish governance processes for ongoing package updates, cost optimization, and supplier alignment. Champion an exceptional end-to-end customer experience across product sales channels. Improve site navigation, product content, merchandising, fulfillment, customer service, and loyalty integration. Leverage customer insights, analytics, and market trends to optimize conversion and engagement. Ensure seamless collaboration across marketing, loyalty, operations, fulfillment, and customer experience functions. How you'll collaborate with others: Partner with Brand leadership to identify emerging opportunities, innovation initiatives, and evolving consumer trends. Partner with Architecture & Design, Development, and Brand teams to support new builds, conversions, and renovations. In partnership with Hilton brands, lead product curation, including merchandising, assortment expansion, product positioning and category development. Partner with external operating partners and Hilton teams to support an effective ecommerce experience, including fulfillment and customer service. Collaborate across Marketing, Hilton Honors, Technology, Commercial Media Network and other teams to build guest awareness and engagement. Build cross-functional relationships across Hilton and external partners. Deliverables you'll take ownership of: Oversee development, sourcing, implementation, and lifecycle management of Brand Prototype FF&E packages. Lead the vision, roadmap, and performance of Hilton's Direct-to-Consumer platform. Develop strategies that extend Hilton-branded and hotel-inspired products into guests' homes through purchasing eCommerce channels. Identify opportunities to enhance the product offering and overall consumer experience. Establish and monitor key performance indicators across Brand Programs and D2C. Use consumer insights, analytics and performance data to improve the product assortment and customer experience. De…

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