Sr Manager, Customer Strategy & Growth

Sr Manager, Customer Strategy & Growth The success of a company depends on the passionate people we partner with. Together, let's share our talents. As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife. Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach. As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team. Your missions : Location: Bridgewater, NJ Job Summary and Purpose: Ceva North America is seeking a commercially minded, action-oriented Customer Strategy & Growth Manager to help accelerate retail growth by enabling new distribution, strengthening customer partnerships, and improving the quality of revenue across priority channels. Reporting to the General Manager, Companion Animal Retail, this role will serve as a critical bridge between Sales and Marketing - bringing category management, consumer and brand insights, customer activation, and commercial discipline together to turn customer opportunities into profitable, repeatable growth. The role will partner closely with Sales, Brand Marketing, Digital Commerce, Finance, Supply Chain/Logistics, and Sales Operations. The role will support expansion into priority customers and channels; strengthen category management and customer selling stories; improve Joint Business Planning and trade investment decisions; and build customer/shopper activation programs to unlock profitable growth for retailers and Ceva. We are looking for a resourceful, financially disciplined commercial leader who can translate brand and consumer strategies into compelling category and customer opportunities, work seamlessly across Sales and Marketing, challenge unnecessary spend, and build scalable ways of working that help Sales win and grow the business. Responsibilities and Key Duties: Drive New Distribution, Customer Development & Launch Readiness – Partner with Sales and the GM to support priority expansion opportunities. Build category review presentations, customer selling stories, assortment recommendations, competitive context, and supporting materials that help win new listings and expand distribution. Once business is awarded, lead the cross-functional customer setup and launch-readiness process in partnership with Sales Operations, Supply Chain, Customer Service, Finance, Marketing, and other internal teams, including item setup, customer requirements, logistics, order-to-cash processes, pricing/terms, forecasting inputs, content readiness, and other operational needs required for a successful launch. Drive JBP Growth & Customer Economics - Partner with Sales teams on Joint Business Planning to identify high-value growth vehicles and improve the return on customer investment. Help evaluate and negotiate trade funding, terms, promotional support, logistics costs, and other commercial requirements, challenging low-value or unnecessary spend. Sales Forecasting & Demand Planning – Develop and manage a disciplined sales forecasting process in partnership with Sales, Supply Chain, Finance, and Marketing. Integrate customer consumption trends, inventory levels, promotional plans, new distribution, seasonality, and other dema…

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