Sr. Enterprise Brand Event Manager, Hybrid Florida
Florida Blue (Blue Cross and Blue Shield of Florida)Job Summary: This position leads the strategic concepting, creative ideation and end-to-end execution of curated experiences for a diverse range of high-visibility audiences and objectives, including Sales Conferences, Board Meetings, ELT Retreats, Officers Meetings, media and press events, collaborative industry and partner events, Foundation and charitable events, and other executive-level and high-profile engagements. Serving as a trusted advisor to senior leadership, the role ensures every experience authentically expresses the organization's brand and reinforces its strategic narrative. This position calls for a best-in-class events and experience leader — one who brings visionary creative direction, forward-looking knowledge of industry and design trends, and a relentless drive to set the standard for how the organization shows up in every room. The role elevates each experience beyond flawless logistics into a memorable, purpose-built moment — bringing rigorous attention to detail and a deliberate sense of surprise and delight. This role also partners with cross-functional business and operational teams — including finance, technology and vendor partners — to ensure experiences are delivered efficiently and in alignment with organizational policies. Essential Functions: The essential functions listed represent the major duties of this role, additional duties may be assigned. Concepts and executes the end-to-end production of these experiences with rigorous attention to detail, including all logistics and creative elements; digital and physical assets; audio/visual and live production; business presentation content development and speaker delivery; attendee management and communications; executive and V.I.P. requirements; recognition and rewards; deliberate moments of surprise and delight; transportation and other details as required Serves as a trusted advisor to business stakeholders and executive sponsors, collaborating on event strategy and experience design to achieve organizational goals Measures, evaluates and reports on the effectiveness, efficiency and return on objectives/investments of event programs, at the individual and portfolio level Continuously improves the technology, processes, procedures and standards required to design, develop and deliver effective events — informed by progressive knowledge of industry trends, design trends and event management best practices Oversees compliance with applicable enterprise policies (e.g., corporate tax, procurement, risk, security) and financial/regulatory reporting requirements for events, partnering with corporate functions as needed Manages productive relationships with third-party vendors, suppliers and/or contractors to develop and deliver high-impact events that achieve business objectives Oversees vendor and supplier selection and performance to ensure quality, budget and brand standards are met Oversees the development and management of operating budgets for events and cost center budgets Required Experience: 10+ years related work experience. Related Bachelor’s degree or additional related equivalent work experience Advanced written and verbal communication skills with the ability to communicate effectively with all levels of the organization, including the Board of Directors, senior executives, and external top producing channel partners Proficient with Microsoft Office tools, including Word, Excel and PowerPoint Demonstrated knowledge of advanced event management processes and tools, budget management, industry standards, and best practices used to concept and implement executive-level meetings, board meetings, retreats, sales incentive events, product launches and/or tradeshows Demonstrated knowledge and application of project management methodologies Demonstrated experience with negotiating contracts and/or managing external vendor or supplier relationships Knowledge of risk management strategies and mitigation practi…