Sr. Category Analyst
Bolthouse FarmsTHE ROLE: This position will report to the: Senior Category Analyst Travel Requirement: Minimal Location : Remote FLSA Status: Exempt Employment Category: Full time regular Pay Range: $90,000 - $95,000 + Annual Bonus Opportunity Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com. JOB DESCRIPTION: The Senior Category Analyst provides analytical and category management support to drive business performance across Generous Brands’ customers and categories. This role owns syndicated data and database management, customer scorecarding, recurring consumption and shopper reporting, and space planning. The Senior Category Analyst will also support Natural Channel and smaller accounts, gaining hands-on experience with Sales and Category Management while developing toward increased customer-facing responsibilities. Data & Database Management Manage item and product databases across Circana, SPINS and Nielsen, including new item submissions and ongoing maintenance. Track competitive items and new SKUs entering the market to ensure databases remain current. Communicate database updates and changes to internal teams. Partner with data providers and internal stakeholders to resolve data accuracy and item setup issues. Customer Scorecarding & Insights Proactively maintain and evolve recurring reporting with growth of business across retailers, items, and competitive dynamics. Develop and distribute customer scorecards using POS data from portals including Whole Foods, Costco, Target, Kroger and other priority accounts. Provide high-level commentary and insights on customer, brand and category performance. Identify key drivers of trends, and communicate where further investigation may be needed within cross-functional teams. Consumption & Shopper Reporting Develop and update weekly / monthly reporting using Circana, SPINS and Nielsen data. Analyze POS, shopper and category trends across brands, segments, sizes, pricing, promotion and distribution. Communicate relevant market and shopper insights to internal teams and support customer presentations and category reviews. Space Planning Create planograms and shelf mock-ups for customer meetings, category reviews and internal presentations. Utilize VisionGroup or other space planning software to develop accurate and visually compelling shelf sets. Apply category and shopper insights to support assortment and merchandising recommendations. Natural Channel & Smaller Account Support Provide analytical and category management support to Natural Channel and smaller customer accounts. Support Sales teams with customer reporting, category insights, assortment analysis and competitive tracking. Participate in customer preparation and meetings to develop foundational customer-facing and category management experience. REQUIRED SKILLS AND ABILITIES: Strong analytical skills with the ability to translate data into clear, actionable insights. Strong attention to detail and commitment to data accuracy. Knowledge of CPG, consumer and shopper fundamentals. Strong written and verbal communication skills. Strong organizational and project management skills with the ability to manage multiple priorities and deadlines. Abilit…