Sr. Analyst, Digital Analytics

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story! Who we're looking for: The Digital Data Analytics Senior Analyst plays a key role in analyzing customer behaviour across digital platforms and translating data into actionable insights that improve customer experience, conversion, engagement, and business performance. This is a hands-on analytics role supporting Digital Product, Marketing, UX, eCommerce, and Technology teams through performance measurement, journey analysis, experimentation, and reporting. The Senior Analyst will work closely with the Digital Data Analytics Manager to identify performance drivers, uncover customer friction, and support data-informed decision-making across web and mobile experiences. The ideal candidate is analytical, curious, and comfortable working with multiple data sources. They can move from a business question to a structured analysis, communicate a clear story, and recommend practical actions. What you'll do: Digital Analytics & Insights Analyze customer behaviour across websites, mobile applications, self-serve experiences, and digital buyflows using tools such as Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Firebase, and other data platforms. Conduct funnel, pathing, segmentation, cohort, and customer journey analyses to identify performance drivers, friction points, and conversion opportunities. Translate complex datasets into clear findings and practical recommendations that inform product, marketing, UX, and digital optimization decisions. Monitor key performance indicators such as traffic, engagement, conversion, revenue, digital channel mix, retention, journey completion, and customer satisfaction. Size business opportunities and measure the impact of digital releases, campaigns, enhancements, and experience changes. Reporting & Dashboarding Develop and maintain dashboards, scorecards, and recurring performance reports using Power BI, Tableau, Looker, Adobe Analytics Workspace, or similar tools. Provide timely performance commentary that clearly explains what changed, why it matters, and where action may be required. Automate and improve reporting processes to reduce manual effort and increase the accessibility and consistency of insights. Validate metrics and reconcile data across sources to ensure stakeholders have a reliable view of performance. Experimentation & Optimization Support A/B testing and experimentation by defining success metrics, validating test design, analyzing results, and communicating recommendations. Partner with Product and UX teams to identify and prioritize experience improvements based on customer behaviour and performance data. Measure the incremental impact of product launches, feature releases, campaigns, and digital experience enhancements. Maintain a clear record of test findings and help build reusable organizational knowledge about customer behaviour. Cross-Functional Collaboration Partner with Product Owners, UX, Marketing, eCommerce, Digital Operations, Technology, and other business teams to understand objectives and measurement needs. Present findings to technical and non-technical audiences through concise storytelling, clear visualizations, and actionable recommendations. Contribute analytical expertise to business cases, prioritization discussions, and performance reviews. Manage m…

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