Senior PPC Media Buyer

Reports to: Director, Digital Marketing Location: Corporate Support Center, Delray Beach, FL Company Overview: Now Optics is a leader in the eye care industry. Its retail brand, Stanton Optical, is amongst the fastest-growing, full-service retail optical centers. The company consistently ranks among the largest optical retailers in the country by Vision Monday. Now Optics continues to expand its retail footprint with 300+ corporate and franchise locations while delivering affordable eye care services by providing a fast and friendly customer experience. We believe in building a positive and cohesive culture where everyone is contributing towards a common goal and set of values. Vision: Modernizing the eye care experience for all people. Mission: Making eye care easy. Values: iCARE Integrity : We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments. Collaboratio n: We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas. Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results. Respect: We see respect as prioritizing human relationships, being present, connecting with transparency and empathy. Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals, we serve. About the Role We're hiring a Senior PPC Media Buyer to own and scale paid acquisition for Stanton Optical, a national optical retail brand. The objective is straightforward: drive qualified eye exam appointments at scale while continuously improving media efficiency. This is a senior individual-contributor role for someone who's run a large, complex paid program, not just maintained one. You'll own hands-on strategy and execution across Google and emerging channels, understand what's driving performance down to the market, keyword, audience, and creative level, and find scale and efficiency opportunities. You'll also mentor a junior buyer, raising their execution as you scale what's working. Measurement is the core of this role. You'll go well past platform-reported numbers to understand what's genuinely driving results, combining sharp judgment with advanced measurement, AI, and automation in our strategies. What you'll do Own end-to-end paid search strategy: campaign structure, bidding, keyword/audience strategy, and Merchant Center feed health across many local markets Manage budget pacing and allocation to hit our core goal — qualified, kept appointments — at an efficient cost, including market-specific strategies and new-store launches Go beyond platform dashboards: diagnose performance drivers, run a real measurement stack (MTA, MMM, incrementality testing), and keep first-party conversion signals (Customer Match, Enhanced Conversions, offline imports) accurate Run a structured test-and-learn roadmap across creative, landing pages, offers, and new platforms — and partner with Creative and CRO teams to close the gap between click and completed appointment Build AI-powered workflows and automations (pacing, QA, anomaly detection) that create real operating leverage, with the judgment to know when automation should — and shouldn't — make the call Deliver clear, recurring performance narratives to marketing leadership What you bring 5+ years hands-on in paid search/performance marketing, with deep Google Ads expertise across Search, PMax, Demand Gen, YouTube, and Shopping A track record scaling leads/appointments/conversions on significant, complex budgets Real experience with multi-touch attribution, MMM, and incrementality testing — and the judgment to reconcile conflicting signals Strong analytical skills (GA4, GTM, Excel/Sheets at scale) and a demonstr…

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