The Senior Platform Operations Manager plays a key role within the Growth team, ensuring operational excellence across email, SMS, push notifications, and in-app messaging programs. This role serves as the primary operations partner for the mobile app, translating product initiatives into scalable, testable, and reliable messaging workflows that support acquisition, retention, and user engagement.
Working at the intersection of marketing technology, mobile messaging, data operations, and vendor management, this position oversees campaign setup, execution, platform health, and deliverability while driving innovation in audience communication. This is a hybrid work position.
Oversee day-to-day execution of email, SMS, push, and in-app notification campaigns
Build targeted user selections across messaging channels for enhanced personalization
Scope, build, and launch acquisition and retention campaigns, including lifecycle and journey-based programs
Own QA workflows including link validation, rendering checks, data mapping, trigger validation, and multi-device testing
Manage scheduling, batching, throttling, and send-time optimization
Monitor real-time send statuses, error queues, and fallback handling
Set up and review A/B testing strategies and coordinate template rollouts
Maintain documentation and standardized checklists for recurring processes
Partner with cross-functional teams to assess downstream impacts of product changes
Develop expertise across the marketing technology stack (ESP, CDP, data warehouses, etc.)
Monitor platform health, integration failures, and journey errors; lead root-cause investigations
Oversee data structure and profile management to support personalization and dynamic content
Support advanced segmentation, conditional logic, and real-time triggers
Partner with engineering and data teams to resolve ingestion delays and schema changes
Maintain data hygiene, suppression processes, and governance standards
Manage naming conventions, folder structures, permissions, and asset governance
Monitor inbox placement, sender reputation, bounce codes, and blocklist status
Partner with deliverability stakeholders to mitigate risk and maintain performance
Ensure compliance with email and data privacy regulations
Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with technical teams
Experience:
4–6 years of experience in email, SMS, mobile app messaging operations, marketing technology, or digital platform management
Proven track record managing large-scale messaging programs
Experience with ESPs, notification systems, mobile SDKs, or customer data platforms
Skills & Abilities:
Strong project management and problem-solving skills
Ability to manage multiple priorities in a fast-paced environment
Excellent cross-functional collaboration and communication skills
Experience managing vendor relationships and driving accountability
Detail-oriented with strong operational and analytical mindset