Senior Meta Media Buyer (New Vertical Launch)

Who We Are At Loyalty Clubs, we give our community the chance to win life-changing prizes: luxury vans, overland rigs, tiny homes, gaming setups, boats and more, across our family of brands: Vanlife, OVRLND, HOMERUN, LVLUP and Reel Chance. We're a fast-growing, performance-driven company where paid media is the engine of the business. Every campaign we run is measured, tested and iterated, and the people who run them have real ownership over real budgets from day one. About the Role Meta is our largest channel and we've built a proven playbook for it across five brands. Now we're launching a brand-new vertical, our biggest launch yet, and we're hiring a Senior Meta Media Buyer to take it from zero. You'll own Meta for this vertical end to end: new ad account, new audiences, new creative, new funnel. You'll bring our playbook with you, but the audience is different and you'll be the one who figures out what carries over and what has to be rebuilt. The goal is simple: find profitable new- customer acquisition fast, then scale it with the same discipline we apply everywhere else. This is a senior, hands-on role, not a management seat. You'll run strategy, structure, build, optimization, measurement and reporting, and you'll work closely with our creative team to turn early signal into a creative testing machine. The Head of Paid Media sets the performance framework and the north star (new-customer acquisition efficiency). How you get there is yours. The right person has 5+ years of hands-on Meta experience at DTC, eCommerce or subscription brands, has personally owned six-figure monthly budgets, and has launched a brand or product line on Meta from nothing. If you've done a zero-to-one launch before and want to do the next one with real budget behind it, this is the role. We'll walk through the vertical in detail during the interview process. What You'll Own Launch & Scale Own Meta for the new vertical from day one: account setup, pixel and Conversions API, campaign architecture, naming conventions and the launch plan. Run the zero-to-one playbook: find the first profitable audience and creative combination fast, prove it holds at scale, then build the scaling plan around it. Set the testing roadmap for the vertical: audiences, offers, landing pages, creative formats and bidding. Document what you learn and change what you do because of it. Monitor pacing and performance against weekly targets and flag risks and opportunities before they show up in the numbers. Campaign Management & Optimization Build, launch and manage campaigns end to end, with account structure that matches our standards across the other brands. Run daily optimization on budgets, bids, audiences, creative rotation and campaign structure. Run high-velocity creative testing: a steady cadence of new concepts, hooks and iterations, with a clear system for what gets killed, scaled or iterated. Keep account hygiene tight: exclusions, frequency, learning-phase management, and automation where it saves time without hiding problems. Measurement & Reporting Report against our core metrics: new-customer ROAS, subscription growth and AOV, not platform-reported ROAS. Work in our third-party attribution stack (Triple Whale) and GA4 to keep tracking clean and reporting honest, and know when to run an incrementality test instead of trusting the dashboard. Contribute the vertical's performance to the weekly paid media reporting cadence with clear commentary on what moved, why, and what you're doing about it. Creative Collaboration Partner closely with our in-house creative team and creative agency. You'll write the briefs, set the testing priorities and feed back what's winning: hooks, formats, lengths and angles. Pull from what's working across our other brands, and tell us when it doesn't translate to the new audience. Compliance & Account Health Own Meta policy compliance for our sweepstakes and promotional model on the new account: ad approvals, landing page requirements, …

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