Senior Media Buyer (Google Ads Specialist)

Senior Media Buyer (Google Ads Specialist)The Role We’re hiring a full-time Senior Media Buyer to drive patient acquisition and growth for functional medicine and integrative health practices across the U.S. This role is focused on Google Ads strategy, implementation, and optimization —helping our clients attract new patients directly through high-performing search and display campaigns. You’ll manage, optimize, and scale paid search campaigns for our ecosystem of private practice clients. You’ll also collaborate with our internal team to design new campaigns and continuously improve lead quality, conversion rates, and client ROI. This is an execution-focused, performance-driven role with clear outcomes: - Manage and retain 20–30 active Google Ads clients - Assist with the launch of 5–7 new client campaigns each month You’ll report directly to the VP of Marketing and work cross-functionally with our account management and operations teams to ensure seamless client experience and campaign success. Who We Are Freedom Practice Coaching (FPC) is the most comprehensive healthpreneur mentorship and business training ecosystem in existence. We’ve helped 1,000+ medical and wellness practices scale profitably through proven systems, models, and mentorship. Our ecosystem also includes: Vibility – Health technology, consumer health courses & fractional health coaching Aptogenix – Professional-grade supplements for functional and integrative practitioners Our Mission: Empowering health entrepreneurs to build thriving, purpose-driven practices that help their communities achieve optimal living. Our Clients: Licensed medical professionals practicing functional, integrative, or lifestyle medicine Business owners transitioning to or scaling a cash-based model Role Outcomes Successfully manage and retain 25-30 Google Ads clients with ongoing optimization, reporting, and communication Assist with the launch of 5–7 new clients/month , building and deploying campaigns from scratch, as well as setting up the client in a GoHighLevel environment for tracking and automation delivery Manage average ad budgets of $1,500-$5,000+/month per client and deliver qualified appointments to each clinic. (Target cost/appointment of $100-$150/appointment). Continuously optimize campaigns for cost per lead, call volume, and conversion rates Report performance transparently using GoHighLevel and make strategic recommendations for improvement Key Responsibilities Google Ads Campaign Management Plan, build, and optimize high-performing campaigns across Search, Display, and potentially YouTube Conduct detailed keyword research , audience targeting, and conversion tracking setup Manage daily and monthly ad budgets to ensure ROI goals are met Create and test ad copy, landing page variations, and conversion pathways Monitor key performance metrics and proactively make adjustments for lead quality and conversion Client Communication & Account Management Serve as the primary point of contact for assigned clients—conducting monthly check ins, building trust, managing expectations, and ensuring retention Translate performance data into actionable insights clients can easily understand Work with our internal marketing and creative teams to coordinate ad copy, landing pages, and assets Analytics & Optimization Maintain campaign dashboards and reports using Google Ads, HubSpot, and GoHighLevel Analyze trends across clients and identify scalable opportunities for performance improvement Report weekly and monthly KPIs and deliver recommendations to leadership Qualifications 5+ years of experience managing and optimizing Google Ads campaigns Proven ability to manage multiple client accounts simultaneously with consistent performance Strong understanding of conversion tracking, keyword intent, audience segmentation, and direct response marketing Experience creating and analyzing performance dashboards and lead …

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