Senior Media Buyer

About the Role As the Senior Media Buyer, you own the paid media strategy for the full brand portfolio — seven brands today, and every brand added after — not just the execution of it. You decide where portfolio media dollars go and why, set the testing roadmap, and are accountable for Giveaway Marketing Efficiency Ratio (MER) across every brand. You'll operate as a strategic partner to leadership on growth: bringing your own point of view on where to invest, where to pull back, and what's next, then building the plan to get there. This is a role for someone who thinks in portfolio terms first and campaign terms second and who's ready to grow into directing other buyers as the function scales. What You'll Own Serve as the single accountable owner for Giveaway MER across every brand in the portfolio — the decision-maker on strategy, not just the person reporting on it Own portfolio-level budget allocation: decide how spend is distributed and reallocated across brands based on performance and opportunity, not just optimize within a budget someone else sets Deliver a weekly Target → Actual → Insights → Action performance report to leadership, translating results into a portfolio-level narrative and recommendation rather than a data dump Build and maintain a live Giveaway MER dashboard tracking first-time revenue, total spend, MER by brand, and opt-in rate Submit pre-giveaway strategy briefs ahead of each cycle: revenue goals, spend allocation by brand, and top testing priorities — as a proposal to leadership, not just a status update Design and direct a structured testing roadmap across creative, messaging, offer, and funnel variables, and turn results into portfolio strategy, not just test read-outs Act as strategic lead for the full portfolio, directing paid media strategy for a subset of smaller brands directly Deliver rolling 3-month projections covering revenue contribution, MER targets, and opt-in rate by brand, with scenario planning for how shifts in spend or performance change the picture Develop and maintain a paid media SOP and onboarding documentation: building the foundation to bring on buyers or an agency under your strategy as the role expands Partner cross-functionally with creative, CRO, and finance leads on the tradeoffs behind media decisions Not in Scope Email/SMS execution, website or platform development, fulfillment/warehouse/inventory operations, or reactive troubleshooting outside of paid media and growth functions — these are owned by other teams. Day-to-day campaign execution stays with this role for now; that's the first piece to hand off once a buyer or agency is brought on under this person's strategy. What We're Looking For A track record of owning a KPI end-to-end across multiple brands or a portfolio, ideally in e-commerce, DTC, or performance marketing; not just executing someone else's media plan Comfort making and defending budget allocation calls across accounts, with the analytical rigor to back them up (you build and maintain your own dashboards and reporting) Experience designing and running structured A/B tests with clear hypotheses and success metrics, and translating results into strategy, not just test read-outs Excellent written communication; this role runs on clear, consistent reporting to leadership Self-directed and comfortable operating independently, with strong follow-through on deadlines Experience with giveaway, sweepstakes, or promotional contest marketing is a strong plus You surface problems, recommendations, and creative needs before someone has to ask you You're comfortable with direct feedback and high expectations You think ahead to what the function needs as it grows, even if you're the only person on it today Compensation & Structure $70,000 to $85,000, based on experience The one non-negotiable is hitting deadlines and keeping the reporting cadence on time Full ownership of your growth path, with room for expanded scope ov…

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