Senior Media Buyer

Location: Remote (minimum 4 hours daily overlap with Eastern Time) Employment Type: Full-time contract Hours: 40 hours/week minimum, plus 24/7 availability for ad rejections, launches, BFCM, and account emergencies Compensation: $5,000 USD/month base plus performance bonuses tied to contribution margin (roughly $100,000 to $250,000 USD/year total) We are a fast-growing, data-driven e-commerce company with an eight-figure annual ad budget, hiring a Senior Media Buyer to own paid acquisition across Meta, Snapchat, and AppLovin. We want one of the best media buyers in e-commerce: someone who has scaled accounts most buyers never touch and can prove it with numbers. This is not a role where you set up campaigns and wait for someone else to interpret them. You plan budgets, structure accounts, run disciplined creative tests, read attribution honestly, and scale spend without breaking profitability. You will start on our flagship brand. As we add brands, you take the same system to each one, so everything you build must be documented and repeatable. What You'll Do Own Paid Acquisition on Meta, Snapchat, and AppLovin: plan, launch, and scale campaigns on each, with Meta as the primary growth engine. Run the Creative Testing Engine: maintain a structured testing calendar across hooks, angles, formats, avatars, and offers, with a hypothesis, budget, and kill/scale rule for every test. Scale Winners Without Breaking Efficiency: move budget into proven creative and structures, manage frequency and fatigue, and protect margin as spend grows. Manage Budgets and Pacing: allocate spend daily against targets for new-customer CAC and contribution margin, not platform ROAS alone. Read Attribution Honestly: use platform data for creative decisions, and Triple Whale, MER, and incrementality tests (geo-holdouts, conversion lift) to judge what spend actually adds. Expand Internationally: take proven campaigns into new countries, including rest-of-world campaigns on AppLovin, with localized creative and offers. Protect Account Health: keep accounts, pages, and pixels compliant with platform policies, especially health and fitness claims, and resolve rejections and restrictions the moment they hit. Be On Call When It Matters: respond at any hour, including nights, weekends, and holidays, when spend spikes, ads are disapproved, accounts are restricted, or tracking breaks. Surf-Scale Through BFCM: within a pre-approved budget range, manage spend hour by hour from Black Friday through Cyber Monday, including overnight checks when needed. Brief the Creative Team: turn performance data into clear briefs on what is winning, why, and what to make next. Write the Playbook: document account structures, testing rules, naming conventions, and launch SOPs so the system can be replicated on every brand we add. Respect Approval Gates: new launches, new channels, and budget changes above agreed thresholds go through sign-off before they go live. Report Clearly: deliver a weekly readout covering spend, new-customer CAC, contribution margin, creative wins and losses, tests running, and next week's plan. Work Across the Funnel: coordinate with the partner agency that runs Google, our CRO specialist, and our retention team so ads, landing pages, and offers stay aligned. Our Paid Media Stack You do not need deep expertise in every tool, but familiarity is preferred. Ad Platforms: Meta Ads Manager (Advantage+ and manual structures), Snapchat Ads Manager, AppLovin Axon. Google and YouTube run through a partner agency. Attribution and Analytics: Triple Whale, Shopify Analytics, GA4, Google Sheets, Looker Studio. Measurement: MER and contribution-margin reporting, geo-holdout tests, platform conversion-lift studies. Tracking: Meta Pixel and Conversions API, Snap Pixel and Conversions API, server-side event tracking. E-Commerce: Shopify Plus, Recharge, Klaviyo. Creative Workflow: Google Drive, Frame.io, Monday.com, Slack, with creatives delivered in labeled batches by our co…

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