Senior Manager, Product & Market Development - Cured Roll Solutions

Knauf Insulation North America is the world's fastest-growing insulation manufacturer. We are wholly committed to the conservation of the environment while also sustainably developing and manufacturing a comprehensive line of acoustical fiberglass insulation for residential, commercial, industrial, marine, OEM and metal building applications, using post-consumer recycled materials. We welcome passionate and creative individuals who thrive in an entrepreneurial, collaborative and ever-changing environment. Our benefits go beyond just providing coverage. We’re committed to the whole you – your health, wealth, peace of mind, self and community. Our benefits include: Medical, Dental, Vision – starting on day one! Virtual Medical Services Fertility and adoption benefits 401(k) Retirement Plan (earn 100% matching on your first 6% contribution and fully vested day one) Paid parental leave Paid family leave Company provided Salary Continuance (Short- term Disability) Company paid life insurance Paid Holidays Vacation Tuition Reimbursement Employee Assistance Program (EAP) Plus, more! Growth opportunities available! Apply online or contact us to hear why our employees appreciate being part of the Knauf family! About the Role: The Product and Market Development Manager aligns the strategy for Knauf’s cured roll product portfolio with the company’s growth, diversification, and profit objectives. The role is accountable for defending and expanding the approachable roll insulation solutions market, increasing Knauf’s share and profitability. The role spans the entire product life cycle and leads cross-functional collaboration across manufacturing, operations, product development, innovation, sales, and finance. The Product and Market Development Manager also assesses the competitive landscape and cultivates alliances with industry associations, non-government organizations, and engineering and specification stakeholders to ensure Knauf’s success in prioritized end-use markets best served by fiberglass roll solutions. The position level may be adjusted based on the candidate’s knowledge, skill, and experience. What You'll Do: Responsibilities include, but are not limited to: Market Strategy and Leadership Leads collaboration with sales, marketing, and pricing teams to develop and implement go-to-market strategies, pricing models, and product positioning that drive market growth and profitability. Drives initiatives that protect and grow demand across targeted end markets. Directs execution strategies and milestones for new product launches and portfolio optimization. Monitors market conditions, pricing strategies, cost structures, and installed cost competitiveness to ensure the company’s products deliver optimal market value. Aligns product availability, positioning, and demand planning with S&OP and Operations to achieve lowest delivered cost and supply chain efficiency. Reports innovation return on investment, product performance analytics, and market insights to leadership with clear recommendations for action. Conducts competitive analyses, including market sizing, share assessments, competitive positioning, and emerging market trends. Maintains knowledge of applicable building codes, industry standards, and regulatory requirements to identify market opportunities and product enhancements. Evaluates current end-use applications for fiberglass rolls for Knauf to profitably make entry or deepen its market penetration within. (Retail Roll, Metal Building, FDM, OEM Blankets, other). Aligns roll portfolio to viable export market needs and collaborates with Sales on export market growth strategies. Product Strategy and Lifecycle Management Defines and executes the product roadmap to align with the company’s business objectives and portfolio priorities. Manages the product lifecycle from concept through development, commercialization, growth, maturity, repositioning, and retirement t…

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