Senior Manager, Merchandising - KitchenAid Small Appliances
Whirlpool CorporationAbout Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. The team you will be a part of The Merchandising team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience. This role in summary The Senior Merchandising Manager holds direct strategic, operational, and financial ownership over 82% of the total US KitchenAid Small Appliances (KASA) business ($590.1M Net Sales / $303.0M DCM), leading the flagship Stand Mixer, Attachments, and Accessories categories. Reporting to the Director of Commercial Strategy & Operations, this individual contributor role is accountable for overall category Profit & Loss (P&L) performance and serves as the primary commercial authority driving business growth, margin realization, and market share. Beyond category management, this role holds expanded enterprise scope as the single point of ownership for establishing the US-Wide Model Line Strategy and governing the End-to-End Commercial Phase-In / Phase-Out (PIPO) process across all US KASA categories. Operating with cross-functional authority across Sales, Supply Chain, Finance, Brand, and Global Product teams, this position translates macro business objectives into actionable commercial execution, optimizing portfolio performance, eliminating transition obsolescence, and securing long-term business growth. This role is located at our Global Headquarters in Benton Harbor, MI, and operates fully onsite Monday through Friday. A comprehensive relocation package is available for eligible candidates. Your responsibilities will include Category P&L Ownership & Financial Leadership (25%) Direct Financial Accountability: Fully own and manage the P&L for Stand Mixers, Attachments, and Accessories, delivering key metrics including Net Sales ($590M+), Direct Contribution Margin ($300M+ / 93% of total KASA DCM), Price Margin Realization (PMR), Market Share, and Ending Operating Profit (EOP). Trade & Allowance Optimization: Maintain direct commercial oversight over $166.1M in annual trade and promotional allowances (79% of total US KASA allowances). Establish rigorous pricing frameworks and promotional structures that maximize margin realization and return on investment. Channel Architecture: Formulate and enforce data-driven channel strategies to optimize product assortments across Retail and D2C routes to market while actively eliminating channel conflict. Enterprise Model Line Strategy & Commercial PIPO Governance (25%) US-Wide Model Line Architecture: Direct and establish the end-to-end model line strategy across all US categories, creating standardized portfolio frameworks that simplify complexity and drive profitable SKU productivity. End-to-End Commercial PIPO Governance: Single point of ownership for the commercial Phase-In / Phase-Out (PIPO) process across the US business. Govern transition roadmaps, line exit strategies, launch execution timelines, and end-of-life markdown strategies to eliminate inventory obsolescence and write-off risks. Cross-Functional Enterprise Alignment: Serve as the central governing link connecting Product, Sales, Supply Chain, Finance, and Marketing to ensure flawless operational execution during produc…