Senior Manager, Media Operations

The Senior Manager, Media Operations is responsible for the operational, financial, and technical foundation of AutoNation’s media ecosystem. This role leads media governance, budget management, campaign measurement, inventory feed operations, and OEM compliance to ensure media investments are accurately executed, tracked, and optimized. Partnering closely with Marketing, Analytics, Finance, IT, and agency teams, this leader drives operational excellence, data integrity, and performance accountability across all media channels while helping maximize the effectiveness of AutoNation's marketing investments. At AutoNation, media performance starts with operational excellence. We're seeking a Senior Manager, Media Operations to oversee the financial governance, media technology, campaign measurement, VIN feed management, and OEM compliance that power our national marketing ecosystem. This role partners closely with Media Strategy, Marketing Analytics, Finance, IT, and agency partners to ensure media investments are accurately tracked, optimized, compliant, and delivering measurable business results. What You'll Do Media Operations & Governance Lead media operations processes, standards, and governance across digital and traditional channels. Oversee campaign tracking, tagging, taxonomy, and attribution accuracy. Ensure data integrity and operational consistency across media programs. Serve as the operational bridge between Marketing, Analytics, Finance, IT, and agency teams. Budget & Financial Management Manage enterprise media budgets across multiple lines of business and markets. Lead forecasting, invoicing, reconciliation, and budget tracking. Monitor pacing and spending to identify risks and opportunities. Deliver budget and performance updates to leadership. Ad Operations & Media Technology Oversee media tracking implementation, QA, and attribution frameworks. Partner with internal teams and agencies to maintain accurate campaign measurement. Support marketing technology initiatives and operational enhancements. VIN Feed & Inventory Management Govern vehicle inventory feeds across media platforms. Ensure feed accuracy, inventory distribution, and OEM compliance. Identify and resolve issues that impact campaign performance. Process Improvement & Reporting Build scalable processes, SOPs, and governance documentation. Identify automation opportunities and workflow improvements. Translate operational, financial, and media data into actionable business insights. Leadership & Collaboration Serve as a subject matter expert in media operations and marketing technology. Mentor team members and drive operational best practices. Build strong partnerships across Marketing, Finance, Analytics, IT, and agency teams. Qualifications Required Bachelor's degree in Marketing, Business, Finance, Accounting, or related field. 10+ years of experience in Media Operations, Marketing Operations, Advertising Operations, Marketing Finance, or Digital Marketing. Experience managing large-scale marketing budgets and cross-functional initiatives. Strong understanding of media planning, buying, attribution, analytics, and campaign measurement. Hands-on experience with media tracking, tagging, and marketing technology platforms. Advanced Excel skills and experience with reporting tools such as Power BI or Tableau . Exceptional communication, project management, and stakeholder management skills. Preferred Automotive, retail, e-commerce, or multi-location business experience. Experience working with media agencies and enterprise finance teams. Knowledge of OEM co-op programs, inventory feeds, and marketing technology ecosystems. ㅤ Exciting Benefits and Perks Await You: Competitive compensation and 401k matching Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits. Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear Access amazing…

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