Senior Manager, Licensing & Account Management – NBA Canada

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week. _________________ Position Summary The Manager, Licensing & Partnerships is responsible for the day-to-day management of licensee relationships and the development of new business opportunities across the NBA and WNBA consumer products portfolio in Canada. The role also provides account management support across the Global Partnerships team, overseeing marketing partner relationships and ensuring the successful execution of partnership rights, activations, and business objectives. Success in this role requires a strategic and market-driven mindset, strong relationship management skills, and the ability to identify innovative growth opportunities while collaborating effectively with cross-functional teams across licensing, partnerships, marketing, legal, finance, and events. Major Responsibilities Licensee Management & Business Development · Serve as the primary point of contact for Canadian NBA and WNBA licensees, managing day-to-day business relationships and performance. · Identify, negotiate, and execute opportunities to grow existing licensing programs while sourcing and onboarding new licensees across strategic categories. · Lead contract negotiations, renewals, and commercial discussions, including royalty structures and financial terms. · Provide ongoing business guidance to licensees through regular business reviews, product planning sessions, and innovation discussions. · Identify and evaluate new licensing revenue streams, emerging product categories, and experiential opportunities that drive incremental growth. · Monitor royalty reporting, compliance requirements, and contractual obligations to ensure accurate and timely submissions. · Manage product procurement and fulfillment for league events, including NBA Canada Games, NBA House, and other key properties. · Lead licensee onboarding, including account setup, training, and integration into NBA systems and processes. Marketing Partner Account Management · Lead day-to-day account management responsibilities for multiple marketing partners across a variety of brands. · Review and approve partner advertising, media, events, and activation plans involving NBA and WNBA intellectual property and assets. · Track contractual rights, deliverables, budgets, and related expenses to ensure successful partnership execution. · Keep the AVP, Global Marketing Partnerships, Canada informed of account performance, issues, and opportunities, escalating matters as required. · Manage approvals through the NBA business approval portal and ensure all submissions meet league standards and timelines. · Coordinate closely with internal stakeholders across marketing, partnerships, legal, finance, brand, and events to ensure seamless execution and compliance. Product Development & Brand Stewardship · Partner with licensees to develop NBA and WNBA product assortments from concept through retail launch. · Review and approve product concepts, artwork, submissions, and samples to ensure quality standards and contractual compliance. · Oversee artwork and identity assurance processes across licensed products and marketing materials. · Collaborate with local team partners, including the Toronto Raptors and Toronto Tempo, on team-specific product approvals and brand alignment. Financial Management & Reporting · Lead annual budgeting and reforecasting activities for the Canadian licensing business. · Maintain financial projections, revenue forecasts, and performance reporting against budget targets. · Monitor royalty reporting through Flowhaven, ensuring accuracy, completeness, and timely compliance. · Analyze business performance to identify risks, opportunities, and growth initiatives. · Develop reporting materials and business update…

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