Senior Manager, Demand Planning

Job Summary The Senior Manager, Demand Planning is responsible for leading a significant demand planning function and developing the organizational capabilities required to improve forecast accuracy, demand visibility, business alignment, and operational performance across the enterprise. This role provides strategic leadership over multiple teams, forecasting processes, and planning initiatives while ensuring alignment between commercial objectives, customer demand, and supply chain execution. The Senior Manager partners closely with Category, Marketing, Supply Chain, Inventory Planning, Finance, Operations, Sales, and Technology leaders to translate business strategy into accurate demand forecasts and actionable planning decisions. The Senior Manager is accountable for delivering sustained improvements in forecast accuracy, forecast bias, planning effectiveness, inventory productivity, customer availability, and organizational capability through strong leadership, strategic thinking, and operational execution. This role will sit alongside the Sr Manager IPR position, add ownership of S&OP/IBP leadership, forecast consensus management, promotional forecasting, new product forecasting, and demand sensing capabilities. Responsibilities Strategic Demand Planning Leadership Develop and execute enterprise demand planning strategies aligned with company growth objectives and financial plans. Lead development of short-term, mid-term, and long-range demand forecasts across product categories and business units. Establish forecasting methodologies that improve forecast accuracy, demand visibility, and business responsiveness. Evaluate demand risks, market shifts, customer trends, and business opportunities impacting forecast performance. Ensure forecasting assumptions appropriately balance revenue goals, customer service, inventory investment, and operational constraints. Establish demand planning priorities that support long-term business growth and enterprise objectives. Forecasting & Demand Management Own the enterprise demand forecast and consensus planning process. Lead forecast generation utilizing statistical models, market intelligence, historical trends, promotional plans, and business inputs. Drive continuous improvement in forecast accuracy, forecast bias, and demand signal responsiveness. Oversee promotional, seasonal, lifecycle, and new product forecasting activities. Accountable for improving inventory productivity, working capital efficiency, service levels, and customer availability through effective demand planning practices. Ensure alignment between demand plans and supply chain execution capabilities. Monitor forecast performance and implement corrective actions when business assumptions change. S&OP / Integrated Business Planning Leadership Lead monthly demand review and forecast alignment processes as part of the S&OP/IBP framework. Facilitate executive discussions regarding demand assumptions, market risks, and growth opportunities. Drive cross-functional alignment on demand expectations and operational implications. Develop scenario modeling and contingency plans to support changing business conditions. Ensure consensus demand plans are aligned with financial objectives and operational capabilities. Represent demand planning in executive planning and business review meetings. Organizational Leadership Lead multiple teams, managers, or large demand planning functions. Create a high-performance culture centered on accountability, collaboration, and continuous improvement. Establish clear priorities, goals, and performance expectations. Develop organizational structures that support scalability and business growth. Foster engagement, ownership, and leadership development throughout the organization. Build strong succession pipelines and future leadership capability. Business Partnership & Enterprise Influence Serve as a strategic partner to Category, Marketing, Finance, Operations, Supply Chain, and Technology lead…

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