Senior Google Media Buyer (Performance Marketing)

Who We Are At Loyalty Clubs, we give our community the chance to win life-changing prizes: luxury vans, overland rigs, tiny homes, gaming setups, boats and more, across our family of brands: Vanlife, OVRLND, HOMERUN, LVLUP and Reel Chance. We're a fast-growing, performance-driven company where paid media is the engine of the business. Every campaign we run is measured, tested and iterated, and the people who run them have real ownership over real budgets from day one. About the Role We're hiring a Senior Google Media Buyer to own and scale our Google advertising channel: Search, YouTube, Performance Max and Demand Gen. You'll build it alongside an established Meta buying team that already drives the majority of our new-customer acquisition. This is a senior, hands-on role, not a management seat. You'll run the channel end to end: strategy, structure, build, optimization, measurement and reporting. You'll set the Google testing roadmap, defend your spend with incrementality data rather than platform ROAS, and bring a point of view on where the channel should go next. The Head of Paid Media sets the performance framework and the north star (new-customer acquisition efficiency). How you get there is yours. The right person has 5+ years of hands-on Google Ads experience at DTC, eCommerce or subscription brands, has personally owned six-figure monthly budgets, and has built or rebuilt a Google channel before, not just inherited one. If you're used to being the most senior Google person in the room and want a channel that's yours to grow, this is the role. What You'll Own Channel Strategy & Scaling Own the Google channel P&L across all five brand verticals: Search, YouTube, Performance Max and Demand Gen. Set and run the quarterly Google testing roadmap: bidding strategies, campaign structure, audience signals, creative and landing pages. Document what you learn and change what you do because of it. Build the scaling plan: where the next dollar goes, what it should return, and when to pull back. Present it with the data behind it. Monitor pacing and performance against weekly targets and flag risks and opportunities before they show up in the numbers. Campaign Management & Optimization Build, launch and manage campaigns end to end, with account structure and naming conventions that hold up as spend grows. Run daily optimization on budgets, bids, audiences, creative rotation and campaign structure. Implement value-based and tROAS bidding fed by first-party conversion data, including enhanced conversions and offline conversion imports where they move efficiency. Keep account hygiene tight: negatives, search term mining, placement exclusions, asset group health and script or rule-based automation where it saves time without hiding problems. Measurement & Reporting Report against our core metrics: new-customer ROAS, subscription growth and AOV, not platform-reported ROAS. Own Google-side tracking end to end: GA4, Google Tag Manager, conversion actions and our third-party attribution stack (Triple Whale). If the data is wrong, you're the one who catches it. Design and read incrementality tests (geo holdouts, conversion lift) so we know what Google is actually adding on top of Meta. Contribute Google performance to the weekly paid media reporting cadence with clear commentary on what moved, why, and what you're doing about it. Creative Collaboration Brief our in-house creative team and creative agency on YouTube, display and Demand Gen assets built for performance, with specific direction on hooks, formats, lengths and angles. Feed platform learnings back into creative strategy, and adapt winning Meta creative for Google placements where it fits. Compliance & Account Health Own Google Ads policy compliance for our sweepstakes and promotional model: ad approvals, landing page requirements, disclosures and account standing. Stay ahead of Google policy changes affecting promotions and giveaways, and flag risk before it becomes a suspension. …

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