Senior Events Specialist, Marketing

Overview: Who We Are Because health is personal. That's why Personify Health created the first and only personalized health platform—bringing health plan administration, holistic wellbeing solutions, and comprehensive care navigation together in one place. We serve employers, health plans, and health systems with data-driven solutions that reduce costs while actually improving health outcomes. Together, our team is on a mission to empower people to lead healthier lives. Learn even more about the work that drives us at personifyhealth.com. The ideal candidate will be based in the New York/New Jersey area and available to travel up to 15% as needed for events, client engagements, team meetings, and other business-related activities. Responsibilities: What You'll Actually Do Events are one of the most direct ways Personify Health shows up in front of buyers, and every dollar spent on them should be able to answer for itself. This role makes sure it can. The Senior Marketing Events Specialist leads the planning, execution, and measurement of national and regional events that advance Personify Health’s Wellbeing growth strategy, and has a real voice in deciding which ones we invest in to begin with. The Events Specialist keeps the event engine running. This role helps decide where that engine points, how much fuel it gets, and whether the trip was worth taking. Reporting to the VP, Integrated Marketing, you’ll work with a high degree of independence. You’ll own the Wellbeing events calendar and a defined budget, bring recommendations to leadership instead of waiting for assignments, and act as a senior partner to Sales, Marketing Operations, and the commercial team. National conferences give us scale and visibility. Regional events put us in the room with the buyers and brokers who are closest to a deal. You’ll make the case for the right mix of both. You’ll also be a go-to resource for the Events Specialist, helping them grow and keeping the team’s standards high. Shape the events strategy Build and maintain the annual Wellbeing events plan across national and regional events. Recommend which conferences, sponsorships, hosted events, and local market programs earn a place on it, and which should be dropped, with a clear tie to pipeline or brand goals for each. Decide, with data, where the next dollar does the most good. A national trade show and a regional client dinner serve different purposes, and you’ll weigh them against each other on cost per qualified meeting, pipeline sourced and influenced, and brand reach. Work with Marketing Operations to make sure attribution holds up under scrutiny, then use the results to rebalance the portfolio. Keep a close eye on the market: what buyers in employer health and wellbeing attend, where competitors show up, which regions matter most to the sales pipeline, and which formats are working. Turn that into proposals with options and a clear recommendation. Advise the VP, Integrated Marketing and Wellbeing commercial leaders on sponsorship levels, speaking opportunities, and whether a booth is the right presence or something smaller and sharper would do more. Co-lead planning for the annual client conference and support client innovation councils alongside Account Management. Own the budget Manage the Wellbeing events budget for national and regional programs. Forecast against plan, flag variances early, and recommend reallocations when priorities shift. Negotiate with event organizers, sponsors, agencies, venues, and vendors. Work with Procurement and Legal on contracts, and approve spend within your delegated authority. Build the business case when an event needs more investment, and report on events ROI to marketing leadership each quarter. Run events with autonomy Lead end-to-end execution of priority national events and flagship regional programs, including on-site leadership and the judgment calls that come with it. Work with regional sale…

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