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Senior Events & Local Partnerships Specialist (Hybrid)

Nespresso
3 days ago
On-site
New York, NY, United States
$95,000 - $117,000 USD yearly
Indeed

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us! POSITION OVERVIEW: This position will play a key role in executing and planning the activation of Nespresso's events across initiatives. This position will focus on implementing the brand's vision, ensuring the successful production of impactful brand experiences that align with our Nespresso brand and business goals. This team member will work collaboratively internally, employing a results-oriented approach to drive awareness, foster the development of a Nespresso community and brand partnerships, and support customer acquisition efforts. KEY RESPONSIBILITIES: Lead event coordination, planning and production for consumer-facing Nespresso initiatives: owned events (PR/Experiential) and sponsorships. Lead relationships with external agencies, brand partners and manage partnership communications, day-to-day event planning and project management including agency briefing, event logistics, staff and training plans, messaging, concepting, design and build-out, branded collateral and invitations, venue location and site visits, build-out/breakdown, catering needs, etc. Manage product orders (coffee, machines, milk, sugar, etc.) in alignment with TQM requirements, ensuring timely delivery and correct storage to maintain product quality and availability during the event. Be a point of contact for key partner/sponsor organizations to ensure excellence in execution, support contract negotiations, and define ways of working to reflect Nespresso's best interests and our brand positioning as well as optimize our investment. Lead and facilitate meetings with internal cross-functional teams to ensure effective communication, event mapping, collaboration, and alignment. Provide visibility of the event calendar to internal stakeholders and teams, ensuring that all relevant parties are aware of upcoming events, timelines, and key milestones. Set clear goals and key performance indicators for each event, ensuring alignment with overall marketing objectives and providing a measurable framework for success evaluation. Gather learnings from each event to identify areas of improvement and optimize future event execution. This includes conducting post-event evaluations, analyzing attendee feedback, and collaborating with the team to identify successes, challenges, and opportunities for enhancement. Serve as an internal Event Marketing expert and consultant for brand and product activation. Responsible of providing guidance, insights, and recommendations. Strategize and collaborate with direct team on digital lead generation tactics to support partnership framework as well as on-site activations and facilitate with vendors, partners, etc. to meet associated KPIs. Develop visually compelling and on-brand materials for event activations. Work closely with internal stakeholders and external vendors to create high-quality and impactful assets that enhance the overall event experience. Establish and document best practices for event activation, encompassing all aspects of the event experience, including product setup, recipe selection, attendee engagement strategies, and overall logistics management. Regularly review and update these best pr…

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